Archive for June, 2014

ORM – Brand monitoring tools

A competent ORM (Online reputation management) strategy is vital for any effective online marketing campaign. Some research on the use of social monitoring services for effective ORM showed that there is generally a monitoring tool for every channel that may be chosen to discuss your brand. If utilised, the services will update marketers on conversations about their brands across a variety of channels. Whether these are positive or negative in nature, all feedback is useful.

News alerts services like Google Alerts use keywords to filter relevant information from news entries and send the information as an RSS feed to the user via email. It might be worth setting your brand as a keyword, perhaps along with any detrimental modifiers that may be attached. This way you will be aware of any potentially damaging stories as they break and can respond appropriately.

Blog search engines are also capable of setting RSS feed alerts containing any posts that may make reference to your brand. As well as monitoring blog mentions, there are also services which monitor mentions in blog comments. As the comment sections of blogs are likely to be host to relevant discussions, the ability to monitor and engage in discussions should be valued, especially if the content has a negative slant.

As the use of social media continues to grow, it is likely that many of the discussions about your brands will take place on one or more social channels. Social media aggregators such as ‘Social mention’ allow marketers to monitor mentions of their brands. Once aware of discussions taking place, the right ways to remedy issues can be considered. Often issues can be addressed quickly and directly as they are being addressed on open social platforms.

Brands should attempt to maintain a presence on all relevant forms of social media so that may reach the largest and widest audiences possible but it is bound to become difficult to maintain various different accounts. There are a number of services that can combine multiple social media accounts with real time updates and response capabilities, making sure that you don’t neglect customers who wish to contact you.

ORM is vital to any brand but it is likely that the importance of using these types of internet marketing services will increase as the size of your brand does. In any case, it is always useful to be able to join relevant conversations, as this in itself can increase brand awareness.

Digital Clicks provideinternet marketing services like SEO, PPC, SMO, Web Design and ORM to help your business make more money and generate more enquiries online.

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