Archive for August, 2014

Fake 5-Star Reviews and Their Cost



Fake 5-Star Reviews and Their Cost

This article within the NY Times factors to a attainable turning level in on-line evaluate policing. David Streitfield writes: ” New York regulators will announce on Monday probably the most complete crackdown up to now on misleading reviews on the Internet. Agreements have been reached with 19 corporations to stop their deceptive practices and pay a complete of $350,000 in penalties.”

Online reviews are a strong advertising software — dangerous ones hurting companies and good ones bringing new clients. So the temptation on the a part of companies to pay for good reviews is nice.

Mr. Streitfield once more: “In some instances, the fame outlets bribed their shoppers’ clients to put in writing extra pretend reviews, giving them $50 present certificates for his or her hassle. They additionally went on evaluate websites that criticized their very own fake-review operations and wrote pretend reviews denying they wrote pretend reviews.

The investigation was aimed toward corporations based mostly in New York, however it is going to have a wider attain. “This shows that fake reviews are a legitimate target of law enforcement,” stated Aaron Schur, senior litigation counsel for Yelp, which has taken an aggressive strategy in screening out reviews it believes to be false. Yelp just lately sued a California regulation agency for writing pretend reviews of itself.” Read extra right here: Give Yourself 5 Stars?

 It’s unhappy when companies need to resort to getting false reviews to look good. Why not do a greater job and get nice reviews from clients?


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Should Your Business be Spending Money on Yellow Page Ads?



Should Your Business be Spending Money on Yellow Page Ads?

This time of yr, the Yellow Page reps are busy on the telephone calling companies like yours to get them to resume advertisements in paper and on-line variations. A variety of my very own shoppers are cancelling any advert spending they presently do.

If you’re amongst those that are spending tons of, if not hundreds a month on YP be sure to watch the video above. Unless your goal market is — for instance — seniors, likelihood is  you’re losing cash on something however the free YP listings.

yellow page searches on Google hot trendsCheck out this image of a seek for ‘yellow’ pages in Google scorching developments for the US. This refers to on-line searches solely and can embody each searches for services and other people on the lookout for assist from YP for one cause or one other. In any case, you’ll be able to see that the development is dramatically down.

For options, look to local on-line websites like well-liked directories and free used merchandise web sites. These can generate plenty of focused enterprise — a a lot better greenback spend than by way of the YP.

Also, don’t neglect your popularity advertising. That is, ensure you get nice reviews out of your clients and publish these reviews on the online by means of websites like Google+, Yelp and Yellow Pages (your free itemizing). This will get some ‘eyeballs’ to your enterprise and a few SEO ‘love’ from the various search engines.

Bottom line: in case you are nonetheless spending a bunch of cash on the Yellow Pages , normally you want to give up already!


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Death by Facebook- The Importance of Reputation Management


Death by Facebook- The Importance of Reputation Management

In a PDF report for the Continuing Legal Education Society of British Columbia, Tony Wilson of the Broughton Law Corporation in Vancouver, BC, writes about social media. and the significance of fame administration.

He begins off by stating: “I truly didn’t give a rattling about Facebook, LinkedIn, Twitter and different social community platforms till
round April 27, 2009, when my niece in Calgary posted my mom’s premature demise as a really shocking standing replace on her Facebook web page, having simply heard about it from her sister in Victoria milliseconds earlier than.

From there he examines the position and impact of social media on our lives. He touches different on-line social media like Twitter, Linkedin, YouTube. He consists of historic info on media like cell telephones. Did you realize…”The very first cellular telephones have been put into New York City police automobiles in 1924, though cell telephones or cell phones didn’t grow to be prevalent till the early 1990s (when some of them appeared like, and have been as heavy as, bricks).

Mr. Wilson goes on to record some of the belongings you shouldn’t do on social media sharing examples of the place it went very fallacious for sure customers, together with Tiger Woods.

While the report was created in 2011 it’s value a learn, giving an fascinating snapshot of social media at the moment. Have issues modified a lot in the present day? Read and draw your personal conclusions.

Click to Download Here: Death-By-Facebook



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