Archive for September, 2016

Google Updates Schema Guidelines for Local Business Reviews – Search Engine Journal

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Google has made numerous notable updates to its Schema tips with respect to how local companies can markup the reviews they obtain.

In addition to including new guidelines that weren’t beforehand in place, Google has additionally disallowed a number of practices that have been as soon as thought-about completely acceptable. For instance, companies used to have the ability to add markup to reviews acquired from third-social gathering websites, however that’s now not the case.

To make clear, it’s OK to incorporate third-get together reviews in your web site, so long as they don’t seem to be marked up with Schema. From now on, Google needs to see Schema markup solely on reviews “which were immediately produced by your website.” If the very same evaluate has been syndicated elsewhere, marking it up with Schema will now be a violation of Google’s tips.

If you employ, or are planning to make use of Schema markup on reviews revealed in your web site, it’s pretty essential to evaluation the brand new tips to make sure they’re nonetheless being adopted. Here they’re verbatim:

  • Snippets should not be written or offered by the enterprise or content material supplier until they’re real, unbiased, and unpaid editorial reviews.
    Reviews should permit for clients to precise each constructive and destructive sentiments. They will not be vetted by the enterprise or restricted by the content material supplier based mostly on the constructive/destructive sentiment of the evaluation earlier than submission to Google.
  • Reviews can’t be template sentences constructed from knowledge or automated metrics. For instance, the next isn’t acceptable: “Based on X number of responses, on average people experienced X with this business.”
  • Reviews for a number of-location companies comparable to retail chains or franchises can solely be submitted for the precise enterprise location for which they have been written. In different phrases, reviews for a number of-location companies can’t be syndicated or utilized to all enterprise places of the identical firm.
  • Aggregators or content material suppliers should have no business agreements paid or in any other case with companies to offer reviews.
  • Do not embrace reviews which might be duplicate or comparable reviews throughout many companies or from totally different sources.
  • Only embrace reviews which were immediately produced by your website, not reviews from third- get together websites or syndicated reviews.

H/T: Mike Blumenthal

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ZTE Axon 7 Mini – Techradar India

ZTE Axon 7 Mini takes plenty of what we favored concerning the shockingly good ZTE Axon 7 and shrinks every part right down to a extra compact measurement with out an excessive amount of compromise.

It’s just a little simpler to carry in a single hand if you do not have meaty paws and it is barely simpler in your pockets, too, because of its extra reasonably priced worth level.

Smallness is what’s this telephone is all about. But it does not skimp on too many options. It has Snapdragon processor, 3GB of RAM and a 32GB of storage inside.

ZTE Axon 7 Mini

There’s, a microSD card slot that gives more room should you want it, or it turns into a twin SIM slot. There’s Hi-Fi audio, entrance-dealing with audio system and and a fingerprint sensor to prime all of it off.

This mini variant is not designed to be the quickest telephone available on the market, however it may get you thru the day with true mid-vary specs and respectable battery life.

Price and launch date

The better part concerning the ZTE Axon 7 Mini is it brings the identical actual telephone design to everybody for a less expensive worth. It prices $299 within the US and €299 in Europe.

ZTE Axon 7 Mini

Although there is no Axon 7 Mini UK pricing obtainable, the worth is more likely to be £250, because the straight up conversion from Euros to kilos is £253.

The ZTE Axon 7 Mini launch date is occurring all through September, relying on the place you’re on the earth. Expect it within the US first, and in all places else by late September, based on ZTE.

Just a phrase of warning to anybody ordering this telephone within the US: whereas it has CDMA bands to make it work with Verizon and Sprint, it isn’t suitable with both community simply but.

Both CDMA networks have to certify this telephone to make full use of their community. AT&T, T-Mobile and all GSM carriers could have no issues by any means out of the field.

Design and show

It’s turning into simpler to discover a mid-vary Android telephone that is manufactured from one thing aside from plastic in 2016, and the ZTE Axon 7 Mini provides one other appropriate choice to the rising record.

ZTE Axon 7 Mini

This is an reasonably priced, all-metallic telephone that competes with a lot larger-priced handsets from Samsung, LG, HTC and Apple. The design will idiot everybody into considering it prices greater than it does.

What’s nice concerning the ZTE Axon 7 Mini is that it is mild at 153g and subsequently simpler to carry in a single hand – considered one of our few gripes concerning the greater and much more slippery ZTE Axon 7.

The again of the telephone stays a bit slippery because it’s product of the identical aluminum materials, nevertheless it’s simpler to wrap your arms across the complete factor because of its smaller display.

The display now measures 5.2 inches, supplying you with an alternative choice to the 5.5-inch show of its greater brother. The decision has additionally been dialed again to 1080p as an alternative of 2K.

ZTE Axon 7 Mini

The AMOLED show nonetheless seems unbelievable at Full HD and the brightness is identical if not higher on the Mini model. 1080p is all you want on a telephone of this measurement since it isn’t Google DayDream VR suitable anyway.

The Mini’s fingerprint sensor is on the again and stays fast method to unlock the telephone, whereas the entrance-dealing with audio system make a strong assertion on the in any other case minimized telephone face.

ZTE was capable of mix the Hi-Fi DAC and ADC audio chips right into a single AKM 4962 chip, and from our music playback testing, it sounds simply nearly as good from this smaller telephone because it does on the bigger Axon 7.

Specs and Interface

The Axon 7 Mini additionally dials again its Qualcomm-made chipset. It nonetheless makes use of a more moderen Snapdragon processor, however it’s the second-tier Snapdragon 617 chip.

ZTE Axon 7 Mini

Qualcomm is all the time adamant that its 600 collection continues to be highly effective, solely not its over-the-prime greatest. That’s what we anticipate from the ZTE Axon 7 Mini efficiency.

It’s coupled with 3GB of RAM, down from 4GB, and boasts 32GB of inner storage, backing down on the beneficiant 64GB providing we appreciated a lot concerning the ZTE Axon 7.

ZTE Axon 7 Mini

The excellent news is that there is nonetheless a microSD card slot to cowl you for 256GB of expandable storage, and it doubles as a second nano SIM card slot. That’s actually useful for frequent vacationers.

We’re wanting ahead to seeing how these mid-vary specs carry out underneath strain in our full evaluate testing. We can inform you concerning the interface proper now, although.

ZTE Axon 7 Mini runs Android Marshmallow with ZTE’s MiFavor working system pores and skin on prime of it. This does not deviate from inventory Android an excessive amount of, like some Chinese telephone makers do.

ZTE Axon 7 Mini

In reality, ZTE’s default theme for the telephone is known as Stock Android, with its MiFavor pores and skin enjoying second string inside a submenu. It’s a very good determination.

Since that is an unlocked telephone with out service restrictions within the US, there are solely a few pre-loaded non-Google apps right here, like ZTE’s useful My Voice software program. It helps you snap photographs and unlock the telephone together with your voice and works properly sufficient to maintain turned on.

Camera and battery life

The ZTE Axon 7 digital camera had a robust digital camera in daylight and it was its weakest level as quickly because the solar set otherwise you stepped indoors. We do not anticipate that to vary with the Mini.

ZTE Axon 7 Mini

It has a 16MP digital camera with a f/1.9 aperture. It lacks the 20MP and OIS of the larger Axon 7, however carries EIS and PDAF to regular photographs and a sapphire lens to maintain the digital camera protected.

Also lacking is 4K video recording and a twin tone flash – there’s twin LED, however it’s simply single tone right here. The entrance digital camera stays the identical with an 8MP, f/2.2 snapper that data video in 1080p.

ZTE Axon 7 Mini

Battery life additionally requires additional testing since its capability known as right down to 2705 mAh from the Axon 7’s 3250 mAh battery.

You might get a fewer hours from the ZTE Axon 7, although its smaller 5.2-inch show and 1080p decision might even issues out in the long run.

Early Verdict

Smallness is what the ZTE Axon 7 Mini is all about. It will not stretch your hand or finances, but nonetheless provides you a totally metallic telephone that you simply anticipate to value extra.

ZTE Axon 7 Mini

The Mini is not going to rival the efficiency of flagship units, however you will not discover lots of its greatest options on larger priced setups. It’s a totally succesful Android telephone, with a brilliant AMOLED show, entrance-dealing with audio system with Hi-Fi audio and a microSD card slot that doubles as a second SIM card slot. Best of all, it is reasonably priced and comes unlocked, which means everyone seems to be invited.

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Two Technology Stocks Are Hot: CommScope Holding Company, Inc. (COMM), Yelp Inc. (YELP) – The Independent Republic

CommScope Holding Company, Inc. (COMM) ended final buying and selling session with a change of zero.17 %. It trades at a mean quantity of 1.36M shares versus 1.24M shares recorded on the finish of final buying and selling session. The share worth of $29.57 is at a distance of 52.66 % from its 52-week low and down -13.34 % versus its peak. The firm has a market cap of $5.76B and presently has 194.8M shares excellent. The share worth is presently 1.88 % versus its SMA20, -2.24 % versus its SMA50, and 6.97 % versus its SMA200. The inventory has a weekly efficiency of -1.27 % and is 14.21 % yr-to-date as of the current shut.

Aug 30, 2016 — The NBASE-T Alliance introduced that member corporations CME Consulting, CommScope (COMM), Fluke Networks and Panduit have collectively authored a white paper that gives tips on the way to consider the readiness of present Category 5e, 6, and 6A copper cabling infrastructure for NBASE-T deployment. The alliance has launched PHY specs that outline 2.5 and 5 gigabit per second (Gb/s) speeds at as much as 100 meters utilizing Cat5e and Cat6 cable infrastructure, and the white paper describes efficiency-measurement procedures for qualifying present cabling and methods to maximise networking efficiency. The alliance additionally plans to debate this and different cabling subjects on the upcoming BICSI Fall Conference & Exhibition in San Antonio on September 14, 2016, in a panel titled, “Deploying NBASE-T 2.5G/5GBASE-T Technologies.”

Yelp Inc. (YELP) just lately recorded zero.13 % change and presently at $38.48 is 164.83 % away from its 52-week low and down -1.59 % versus its peak. It has a previous 5-day efficiency of four.45 % and trades at a mean quantity of two.4M shares. The inventory has a 1-month efficiency of 22.31 % and is 33.61 % yr-to-date as of the current shut. There have been about 75.91M shares excellent which made its market cap $2.92B. The share worth is presently 6.15 % versus its SMA20, 18.97 % versus its SMA50, and 49.38 % versus its SMA200.

On August 24, 2016 Yelp, Inc. (YELP) introduced that administration will probably be attending the next investor conferences. Webcasts of the shows might be obtainable on the corporate’s investor relations web site at beneath the Events and Presentations menu.

  • Tuesday, September 6, 2016 at 11:00 a.m. EDT – Citi Global Technology Conference in New York, NY.
  • Wednesday, September 14, 2016 at 11:50 a.m. PDT – Deutsche Bank Technology Conference in Las Vegas, NV.


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Online Reputation Fixer Builder Defenders Repair & Management Services Announced – Free Press Release Center (press release)

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Reputation Guardian introduced an enlargement of its on-line fame administration options drawing on confirmed status restore monitor document and 10+ years of main SEO expertise to assist company or particular person shoppers restore or obtain a premier and pristine status on-line.

The main on-line fame administration and restore service Reputation Guardian introduced an enlargement of its extremely in style and confirmed options to assist corporations and people shortly restore or obtain a premier on-line popularity.

More info is obtainable at

The Reputation Guardian is a extremely famend and in style on-line fame administration service celebrating 5 years of serving to hundreds of company and particular person shoppers mitigate or get rid of any reputational injury on-line and successfully construct or restore a pristine on-line picture and model.

The service has introduced an enlargement of its skilled on-line popularity administration options, together with efficient, quick and business main on-line popularity restore to assist remove or substitute adverse postings with constructive content material together with on-line fame safety to strengthen a constructive picture on-line or recreation-altering model consciousness options that would embrace particular media publications on Huffington Post, Entrepreneur,, and extra.

The Reputation Guardian options draw on confirmed strategies employed by an skilled group of specialists, additionally answerable for some of the in style SEO companies worldwide, to ship methodical plans based mostly on sustained and strategic content material creation efforts and main SEO promotion to make sure constructive content material on the shopper reaches the primary pages of search engines like google and outranks any destructive suggestions.

Free quotes and no obligation consultations with knowledgeable consultant together with further info on the vary of options offered by Reputation Guardian or particulars on 20% low cost promotions out there in the course of the month of September could be consulted on the web site hyperlink offered above.

The Reputation Guardian explains that “our strong, fast and effective online reputation management services help companies and people eliminate or reduce the damage causes by negative internet postings that can seriously harm a name or a business. We know how to get bad reviews off the first results and make sure only the good stuff shows up on the first pages of search results, and we do it fast”.

The enterprise provides that “our professional online reputation repair or protection service creates positive and optimized content sustainable for the long-term. We take this content to the top of search engines strongly promoting it with SEO, with the intention of ranking the good, positive, pristine content about our clients in the first pages of search results. In this way, the bad comments will be virtually invisible for searchers”.

For extra info, please go to

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Release ID: 129927

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The Do’s And Don’ts Of Digital Gift Cards –

According to an RSR Research research, a shocking variety of digital present card packages are poorly executed amongst many U.S. retailers. The Annual Digital Gifting Benchmark Study examined 100 digital present card packages of shops from the Internet Retailer 100 and Nation’s Restaurant News, in addition to main airways, from May–June 2016.

Retailers’ administration of digital present card packages and supply of the ultimate providing have been assessed based on three measurement classes: discoverability, purchaser expertise and recipient expertise. And the outcomes are shocking.


Are Digital Gift Cards Worth The Bother?

A quite surprising discovering from the survey was that the variety of retailers who did not comply with by means of on the present card providing had greater than doubled since 2015 — there have been 10 responsible this yr in comparison with solely 4 in 2015. According to the research, half of these 10 retailers had a digital present card course of that was so insufficient that a card couldn’t even be delivered.

When it involves somebody shopping for a present card, a break firstly of the transaction or on the finish is equally devastating to the retailer’s popularity. Both the customer and the receiver are relying on the retailer to comply with by means of on the promise of the present from the receiver to the customer. What could possibly be extra awkward than sending a digital present card to somebody however, unbeknownst to you, they by no means obtain it?

For the retailer, if properly-executed, present playing cards current a myriad of selling alternatives and encourage model loyalty. For shoppers, digital present playing cards are straightforward, handy and extremely desired, as NRF’s annual Holiday Consumer Spending Survey revealed that present playing cards have been probably the most requested vacation present merchandise in 2015 and have been for 9 years operating.


Star Performers

Among the star performers of digital present card packages was Sephora, which scored 55 factors within the score; Starbucks adopted with 50.5 factors, and Home Depot scored 46.5 factors. Dunkin’ Donuts was ranked fourth and Amazon fifth. It appears Amazon may be crushed in at the very least one facet of eCommerce.

So, what’s it that these excessive performers are doing proper with digital present playing cards and others are doing so fallacious?

The digital present card doyens are scoring excessive on the three measures of discoverability, purchaser expertise and recipient expertise by having present card choice entrance and middle on an internet site, offering straightforward, muddle-free checkout, sending notification of receipt and accepting present playing cards by means of all channels, not simply on-line.

The extra superior digital present card packages embrace personalization choices, like messages, pictures and video. They additionally help broader cost choices, akin to personal-label bank cards, reloading for loyalty and using present playing cards as incentives.

The much less-superior, decrease-scoring packages typically made it troublesome to even discover digital present playing cards, had complicated messaging and processes and didn’t help cellular net or app buy experiences.

. . . . . . . . . . . . . 

To entry the complete research please full the shape proven under:

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Stock’s Mean Target Price Recommendations: Himax Technologies, Inc. (NASDAQ:HIMX) , Yelp Inc. (NYSE:YELP) – Is stories

On eight/31/2016, Himax Technologies, Inc. (NASDAQ:HIMX) completed the earlier shopping for and promoting session with the worth of $10.62. The inventory revealed the change of +eight.59% with up momentum. The firm traded 6.69 million shares versus it common capability of two.92 million shares. It has market cap of $1.83B. The firm has a 52-week excessive of $12.00 and a 52-week low of the share worth is $5.77.

During the final buying and selling session, the costly worth at which share traded, recorded at $10.70 and least expensive worth at share commerce was famous at $9.70. The P/S ratio is 2.32 and P/B ratio three.74.

The firm has a P/E ratio of 51.30. The worth-earnings ratio (P/E Ratio) is the ratio for valuing an organization that measures its present share worth relative to its per-share earnings.

Analysts projected the utmost potential worth goal of $13 nevertheless minimal reachable worth goal is $9.7 anticipated by them, in response to WSJ knowledge. The Median worth goal for the inventory is listed at $11. The Average worth goal is famous at $11.29, this common worth is calculated and based mostly on arising with undergo the consensus of analysts and inventory’s present worth is positioned at $10.62.

Himax Technologies, Inc.’s (HIMX) inventory worth confirmed robust efficiency of 10.17% in final seven days, switched up 19.59% in final thirty days and it rose 63.21% in final one yr. It has 161.68 million of excellent shares and its shares float measured at 148.70.

Yelp Inc. (NYSE:YELP) inventory dropped +zero.13% or +zero.05 factors. After the session opened at $38.23, the inventory’s worth hit the highest of $ 38.52 whereas it touched a low of $ 37.58. Total 1.23 million shares modified on palms and it stored the typical quantity of two.42 million shares. The earlier shut of the inventory was referred to as at $38.43.

The firm has encountered a twelve month least expensive worth of $ 14.53 and hit a twelve month costly worth of $ 39.10. The inventory’s worth to cost to ebook (P/B) ratio for most up-to-date quarter was disclosed as four.07 and its worth to gross sales (P/S) ratio for the final one yr was four.72.

The firm has a PEG ratio of -5.69. The PEG ratio is used to find out a inventory’s worth whereas taking the corporate’s earnings progress under consideration, and is taken into account to offer a extra full image than the P/E ratio.

Analysts projected the utmost potential worth goal of $50 nevertheless minimal reachable worth goal is $25 anticipated by them, in accordance with WSJ knowledge. The Median worth goal for the inventory is listed at $38. The Average worth goal is famous at $38.03, this common worth is calculated and based mostly on arising with undergo the consensus of analysts and inventory’s present worth is positioned at $38.48.

Yelp Inc.’s (YELP) worth volatility for a month famous as three.12% nevertheless its worth volatility for every week documented as 2.44%. The company holds 75.91 million excellent shares and its 67.27 million shares have been floated out there. The inventory established a constructive development of four.45% in final week and indicated rise of 22.31% in earlier month.

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Local citations are dead; long live local citations! – Search Engine Land


In June, we revealed a big statistical research on how Google’s local algorithm works. The research knowledge prompt that citations did not seem to correlate with good local rankings.

Seems like simply yesterday local search guru David Mihm referred to as out that local citations have been the truth is the brand new hyperlink. The TL;DR was that Google was doubtless utilizing mentions of a enterprise’s info on “local documents,” which Google’s patents outlined as paperwork that are:

related to a specific geographic space […]. A doc that pertains to a enterprise itemizing, for instance, could be thought-about a local doc as a result of it’s related to the actual handle of the enterprise. […] A doc … might point out a enterprise on the location, the tackle of the enterprise, and/or a phone quantity related to the enterprise.

In the early days of Google Places/+Local/My Business, it was possible useful for Google to make use of local citations as a partial proxy for hyperlinks, as most local companies had few or no backlinks. This began a gold rush for local quotation work with numerous rivals. Here is however a partial listing of the probably hundreds of corporations that provide local quotation-associated providers (in alpha order):

  • Advice Local (Full disclosure: The CEO purchased me drinks as soon as.)
  • Brandify (So did these guys.)
  • VibrantLocal (No drinks however loads of RTs.)
  • Location3 (You don’t need to know what the CEO purchased me.)
  • Milestone (A former LSG shopper — Hi Benu!)
  • MozLocal (We truly pay these guys cash.)
  • SIMPartners (We commerce snark at conferences.)
  • SweetIQ (Sweet guys. Canadian.)
  • RioSEO (I watched an hour or two of the Olympics.)
  • WhiteSpark (Another Canadian. Nuff stated.)
  • Yext (A present shopper.)

Hell, even that man at Local SEO Guide acquired in on the sport.

And on and on and on. The enterprise is booming. I think about, as an business, each month there are hundreds of hours and tens of millions of dollars spent by Local marketer varieties (together with a number of complete villages within the Philippines) simply doing quotation work.

There’s clearly some huge cash at stake. For instance, take a look at this Google Instant Answer (although it’s value noting that Yext does extra than simply citations):

Yext 2015 Revenue

Yext doubtless manages one thing like just one % of all US local companies alone. So the market is YUGE.

That stated, competitors has come into play. We are undoubtedly seeing pricing differ everywhere in the map, however it’s usually heading within the downward course. Of course, it’s onerous to match pricing throughout distributors as a result of every has a unique method of doing issues and a special set of providers.

For instance, Yext has a totally automated answer to regulate citations in its community of 60 or so huge and small local search websites; MozLocal focuses on routinely getting your knowledge into the aggregators and a number of other of the large local search websites and reporting. Advice Local takes a guide strategy to updating, claiming and fixing citations on lots of of massive and small local listings websites together with utilizing writer APIs the place out there. And so on.

But is all of this cash and exercise truly value it?

In the early days of Local SEO, local citations labored virtually like magic. In areas with low local competitors, just like the Australian outback, they nonetheless do. But in aggressive markets, our research confirmed that citations could also be much less efficient than beforehand believed. So are local citations lifeless? Maybe not.

In 2014, we did a check the place we fastened quotation problems with round 1,300 places of a nationwide chain and noticed pretty exceptional outcomes: Local pack rankings elevated greater than 20 %! But how can we sq. the outcomes of 1 research that exhibits fixing citations works and one which exhibits they don’t appear to matter?

The reply is that in our 1,300-location check, we discovered that if a location was already rating within the local pack for a key phrase, fixing its citations had no demonstrable impact on altering the situation’s pack rankings.

This advised to us that citations are a foundational a part of a local SEO program — in case your citations are borked, it might be affecting your capability to compete in local packs. But quotation work shouldn’t be a aggressive benefit in aggressive markets. This is sensible, as just about each enterprise on the market ought to have a bunch of citations. So repair your citations quick and transfer on to larger-worth work, like getting hyperlinks.

Over the years, Google’s definition of a “local document” has most definitely advanced. And as standard, local SEO practitioners should proceed to trace that evolution to allow them to concentrate on what’s most necessary for his or her shoppers’ success.

Given how difficult and screwed-up local knowledge could be, till Skynet places local manufacturers out of their distress, there will probably be loads of work for many who select to tangle with the local quotation hairball. Long live local citations!

Some opinions expressed on this article could also be these of a visitor writer and never essentially Search Engine Land. Staff authors are listed right here.

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