Archive for November, 2016

Day care center’s new owner working to overcome rough reputation – Bradenton Herald


Laugh N Learn Academy II’s brightly painted partitions, zoo animal murals and academic toys scattered in all places present no indication of the rough reputation new owner Belinda Duncombe is working to debunk.

“I was out doing some direct marketing at Wal-Mart and I was just getting out to different places,” stated Duncombe, 39. “And every time I mention where my second location is they’re like, ‘Are you talking about J’s Bright Learners, where that baby got hurt?’ I’m like, ‘It has nothing to do with her. I’m a whole totally different owner.’ ”

Last month, Duncombe signed a two-yr lease to open Laugh N Learn Academy II, 5304 Seventh St. E. In July 2015, she opened Laugh N Learn Academy, 5233 Fourth Ave. Cir. E., with the assistance of a silent investor and a Kiva Zip Loan. Now Duncombe has 40 youngsters enrolled on the first facility and is shut to being debt-free. She used income from her success there to open Laugh N Learn Academy II.

Everything I purchase has one thing instructional behind it

Belinda Duncombe, owner of Laugh N Learn Academy and Laugh N Learn Academy II

Duncombe is aware of of a number of day-care facilities within the space that modified names however have been nonetheless underneath the identical possession.

“That’s not the case here,” she stated firmly.

When the earlier owner of the day-care facility on Seventh Street referred to as Duncombe to ask if she’d think about taking up the lease, she had “a couple thousand” stocked in her financial savings account and determined it was the fitting choice.

The day care was beforehand referred to as J’s Bright Learners, underneath the possession of Jeanette Jean-Baptiste, till she was pressured to shut its doorways on Sept. 23 figuring out it was dealing with a advantageous from the Florida Department of Children and Families.

The DCF investigated the middle, after a toddler bit one other youngster in August. A employee was later charged with baby neglect associated to the incident.

It took Duncombe three weeks to clear and renovate the Laugh N Learn Academy II constructing. She stated she employed the identical painters and muralists that she used on the unique Laugh N Learn Academy, so the 2 have a uniform look. Duncombe’s husband, Andy Duncombe, 49, is a chef and prepares meals for teenagers in Laugh N Learn Academy’s care.

Belinda Duncombe plans to have the identical meal plan at Laugh N Learn Academy II and just lately purchased a new range for the power. Through the United States Department of Agriculture Child Care Food Program, Laugh N Learn receives a reimbursement to assist cowl the price of feeding the youngsters. Because it’s a federally funded program, Duncombe stated her amenities are inspected by Child Care of Southwest Florida, Inc., a nonprofit that works to “strengthen the lives of vulnerable preschool children and their families.” Child Care of Southwest Florida is a proxy group for the USDA meals program.

Duncombe’s amenities are inspected by three totally different businesses: the Florida Department of Children and Families, Child Care of Southwest Florida, Inc. and the Early Learning Coalition of Manatee County

On prime of the meals inspections, DCF conducts common inspections. Belinda Duncombe can also be contracted at each amenities with the Early Learning Coalition of Manatee County, which helps low-revenue households pay for baby care by means of the School Readiness program. She stated ELC additionally conducts inspections of her amenities.

She stated she all the time needed to open a number of Laugh N Learn places in Manatee County. Next, she’s hoping to open a middle in Parrish, the place she stated plenty of households are on ready lists for day-care amenities.

Duncombe signed a two-yr lease for Laugh N Learn Academy II as a result of although she’s hopeful, she’s nervous about whether or not her 5-star score success can overcome the J’s Bright Learners reputation. But by way of phrase-of-mouth promoting, direct advertising and social media, she is striving to change individuals’s minds concerning the facility.

“I’m going to make sure kids are taken care of well; that’s our goal,” she stated. “Let’s laugh and learn; that’s our name. They’re going to play and learn at the same time.”

Herald employees author Jessica De Leon contributed to this story.

Address: 5304 Seventh St. E.

Phone quantity: 941-201-6432

Hours: 5:30 a.m. to 6:30 p.m., Monday by means of Friday

Ages accepted: 6 weeks to 12 years previous



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Dental Practices Turn to an SEO in Sydney Agency to Generate More Clients – Digital Journal


SEO and on-line advertising has turn into an necessary device for dental practices

This press launch was orginally distributed by ReleaseWire

Sydney, New South Wales — (ReleaseWire) — 11/30/2016 — A number one SEO in Sydney firm helps dental practices all over the world to improve visitors to their websites and covert guests into gross sales. Top 10 SEO in Sydney, which has turn into a number one drive in SEO and on-line advertising has been approached by dental practices all over the world to assist them overcome the issues of getting an underperforming web site.

Although the Internet has turn into a strong medium for enterprise house owners in growing gross sales and income, many dental practices have reported a wrestle in gaining extra shoppers due to an underperforming web site and powerful competitors. Top 10 SEO in Sydney understands these struggles and the way to overcome them, and that’s the reason the Australian based mostly SEO and advertising firm has grow to be probably the most beneficial lead era providers in the world.

A spokesman for Top 10 SEO in Sydney stated: “There is strong competition for dental practices when it comes to generating new clients, and that is why it is important for a dental practice to have a powerful website and to rank well in Google as well as using local SEO techniques.”

More individuals at the moment are utilizing the Internet to discover local providers and merchandise, and that’s the similar with looking for local dental practices. That is why it is vital that a dental follow appears at hiring knowledgeable SEO firm to present them with the facility they want to rank nicely in local Google searches. By rating excessive in local searches and by having an internet site that appears skilled in addition to being consumer-pleasant, it will probably assist a dental apply beat the competitors and generate a much bigger proportion of the local buyer base.

“We aim to help our dental practice clients to transform their website as well as their search engine ranking to increase visitors to their site and turn those visitors into paying clients,” stated a spokesman from Top 10 SEO in Sydney

Top 10 SEO in Sydney who presents free recommendation, in addition to a free web site audit, goals to assist dental practices all over the world beat the competitors and improve their gross sales by way of SEO methods and social media.

To study extra about Top 10 SEO in Sydney and their skilled SEO providers, please go to https://top10insydney.com/seo

About Top 10 SEO in Sydney
For the previous 15 years, the staff at Top 10 SEO has been supplying enterprise house owners with a singular SEO service that works, with the absolute best outcomes.

Website: https://top10insydney.com/seo

Media Contact:
Company Name: Top 10 SEO in Sydney
Contact Person: Media Manager
Email: whats up@prime10insydney.com, information@webdesigninsydney.com
Phone: +61 2 9569 6580
Address: Levels 14, Lumley House, 309 Kent Street
City: Sydney

For extra info on this press launch go to: http://www.releasewire.com/press-releases/dental-practices-turn-to-an-seo-in-sydney-agency-to-generate-more-clients-747205.htm



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Moving crisis management from the ‘war room’ to the board room – OUPblog (blog)


Organisations that endure a serious crisis have greater than a one in 4 probability of going out of enterprise. Yet regardless of this degree of danger, many corporations proceed to depart crisis management in the arms of operational center managers or inexperienced technicians.

Corporate crisis management historically has a robust emphasis on tactical parts resembling crisis manuals, cross-practical groups, desk-prime simulations, communications procedures and a nicely-outfitted ‘war room.’ However, main corporations at the moment are taking a extra proactive position in crisis planning and difficulty management, shifting from reactive crisis response to proactive crisis prevention, and shifting the focus from the struggle room to the board room.

But progress is sluggish. A worldwide survey of board members, revealed in early 2016, discovered that fewer than half of the non-government administrators questioned reported that they had engaged with management to perceive what was being executed to help crisis preparedness. And solely half the boards had undertaken particular dialogue with management about crisis prevention. Moreover, fewer than half of the respondents believed their organisations had the capabilities or processes wanted to meet a crisis with the absolute best consequence.

The actuality is that many organisations nonetheless fail to put together correctly and proceed to deal with crisis management as an operationalised a part of the emergency or safety perform. That might present an enough response to an incident when it occurs, however contributes nothing to crisis prevention, lengthy-time period worth, or status management.

The different key issue driving growing senior government involvement has been the acknowledgment that the majority crises which threaten an organization will not be sudden, sudden occasions, however are preceded by clear warning alerts, that are incessantly ignored. In reality, the Institute for Crisis Management in Denver, Colorado, which has been monitoring enterprise crises in the media for nicely over 20 years, concludes that about two thirds of crises aren’t sudden in any respect, however are what they categorise as ‘smouldering crises’ – occasions which ought to have and will have prompted prior intervention (and greater than half of all company crises are in reality brought on by management).

Board Room by Benjamin Child. Public domain via Unsplash.
Board Room by Benjamin Child. Public area by way of Unsplash.

Together these two elements – that the majority crises will not be really sudden and that many are avoidable – have fueled the transfer from the operational emergency context of the conflict room to strategic planning in the board room.

This evolution in the direction of strategic recognition and prevention slightly than tactical response has in flip expanded the crisis management position of prime executives and administrators. However it has additionally uncovered a sensible problem. Most managers need to do what’s proper for his or her organisation. Yet some wrestle with deciding precisely what wants to be finished to shield towards the reputational and organisational injury threatened by a crisis or main public concern.

One response to this problem is Crisis Proofing, which focuses on the position of government managers and the sensible steps they will take to forestall crises and shield popularity. The limitations to efficient crisis prevention and preparedness are nicely documented, however might be greatest summed up in two widespread responses: ‘It won’t occur to us’ or ‘We are too big/too well run to be affected by a crisis.’

Many administrators and senior executives would like not to take into consideration crises, so participation in crisis management doesn’t all the time promote properly at the prime. But each prime supervisor ought to be involved with stopping crises and defending the firm’s status.

If crises are to be prevented earlier than they happen, points and issues want to be recognized early, and acted upon at the highest degree. While this will likely require a recent mindset, the high quality of government and board involvement could make an actual distinction to crisis prevention and management, and there are some primary necessities which assist facilitate this strategy:

  • Integrating concern management and crisis prevention into strategic planning and enterprise danger management
  • Encouraging blame-free upward communication and willingly accepting dangerous information and dissenting opinion
  • Implementing and commonly reviewing greatest follow processes for figuring out and managing points earlier than they turn out to be crises
  • Establishing strong mechanisms to recognise and reply to crises in any respect ranges, each operational and managerial
  • Benchmarking crisis management techniques towards peer corporations and peer industries
  • Participating in common crisis management coaching
  • Promoting systematic studying from your personal points and crises, and the points and crises of others
  • Providing management, experience, expertise, and help in the occasion of an actual crisis.

Developing a real crisis prevention strategy, as an alternative of specializing in crisis response, provides senior executives the duty to shield the group and stop crises from the prime.

A model of this submit initially appeared on the Oxford Australia Blog.

Featured picture credit score: Architecture blue constructing by PublicArea Pictures. Public area by way of Pixabay.



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Student voice critical for stronger courses in the future – UCalgary News


From Yelp to Google Plus, on-line reviews at the moment are a longtime a part of our lives. Most individuals anticipate that whether or not they love or detest one thing, they’ll have a chance to inform store house owners, cooks or specialists what they considered it. And college courses are not any totally different.

The Universal Student Rankings of Instruction (USRI) is a discussion board for college students to offer suggestions about the courses they’ve taken. The outcomes are utilized by the college when making essential selections, like school efficiency reviews and enhancing educating strategies. Since all outcomes are viewable by college students by means of the MyUCalgary portal, additionally they assist college students choose their future courses.

Joanne Fung, a fifth-yr scholar in English and Communications Studies, sees the worth in finishing course evaluations. “The university is a space for students and without our voice and feedback, [it’s difficult to] understand our needs,” she says.

Fung can also be part of the Peer Helper Program, working as a improvement assistant on a co-op work time period with the Leadership and Student Engagement Office. “I feel as though my voice is present. Professors take the time to tell us how they value our feedback, and that they read through their USRIs,” she says. “I always try to write my course evaluations in the most constructive way possible, to ensure that not only is my voice heard, but that I am helping make an impact for fellow students. Every student should take the opportunity to add their voice to the university community through evaluations.”

Ratings are revealed the following time period and offered that outcomes are releasable — which means that the course had no less than eight college students and 20 per cent  of scholars responded — college students can entry these outcomes by means of their MyUCalgary portal. Professors are capable of entry their very own outcomes, whereas departments can view releasable outcomes for their instructors.

Course evaluations are on now till Dec. 9, 2016. They are administered in class by paper, or on-line by way of the MyUCalgary portal. Results for the fall 2016 time period can be revealed on Jan. 15, 2017.

Read extra about USRIs and the way they’re administered right here. 



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HubShout, LLC Names Fall 2016 Digital Marketing Scholarship Winner – GlobeNewswire (press release)


Falls Church, VA, Nov. 30, 2016 (GLOBE NEWSWIRE) — On November 21, 2016, HubShout, LLC, introduced the winner of the corporate’s Fall 2016 Digital Marketing Scholarship. The white label SEO company awards this $1,000 scholarship to college students who’ve accomplished at the very least one yr of publish-secondary schooling, have maintained a minimal three.zero GPA, and have demonstrated ardour for the digital advertising area.

Chad Hill, CEO and co-founding father of HubShout, is proud to honor Amy Kao because the 11th recipient of the corporate’s biannual scholarship.

Kao is an MBA candidate on the Yale School of Management, class of 2017. Prior to attending Yale, Kao acquired her undergraduate diploma from the Carnegie Mellon Tepper School of Business, graduated within the prime 5 of her class, and labored as a Management Consultant at Deloitte Consulting in New York City. She is the founding father of the International Music and Arts Society, a nonprofit that advances musical schooling alternatives for youngsters. She was additionally topped Miss Connecticut U.S. International 2016.

In the summer time of 2016, Kao interned at Google’s Southeast Asia headquarters in Singapore with the Enterprise Asia Marketing group, working with the Google for Work Apps staff. At Yale, Kao is the co-lead of the School of Management’s social media membership.

“Amy has clearly demonstrated her passion for digital marketing and uses it to facilitate change on a global level. We are proud and excited to welcome her to our growing list of HubShout Scholarship winners and can’t wait to see what her future holds. It is important to recognize these young professionals and support them in every step of their journey,” stated Hill.

In addition to her rising listing of professional accomplishments, Kao is a properly-seasoned emcee who has hosted various live shows and award exhibits worldwide, a faithful musician who performs each the violin and piano, in addition to a business print and runway mannequin.

HubShout awards two $1,000 scholarships yearly, one within the spring and one within the fall. The firm is now accepting purposes for the Spring 2017 scholarship. For extra details about making use of, please go to HubShout.com.

About HubShout, LLC

Co-founded in 2008 by Adam Stetzer, Ph.D, President, and Chad Hill, CEO, HubShout, LLC is a U.S.-based white label SEO reseller and PPC reseller with workplaces situated in Rochester, NY and Falls Church, VA. Online advertising providers embrace SEO, local SEO, PPC, and customized on-line advertising plans for businesses trying to outsource SEO. For extra details about HubShout’s reseller packages and on-line advertising providers, please go to HubShout.com



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Yelp wants you to Yelfie your next review – Yahoo Sports


Is this a nasty publicity stunt or a really intelligent means of naturally sifting out bogus reviews?

The ‘Yelfie’ is Yelp’s newest concept for retaining its app recent within the face of mounting competitors type the likes of Google, and the thought’s easy.

When yelp customers go to a enterprise, they examine in by way of the Yelp app after which they will depart a review. Now, once they launch the app they will as an alternative take a photograph of the restaurant or drycleaners — a chek-in picture. But then the app will change the cameras in order that you can take a selfie in situ — or a Yelfie as Yelp’s calling it.

Then with a little bit of technological magic the app will mash the 2 pictures collectively and let you add a star-rated review and share the ensuing picture with others.



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Yelp wants you to add a ‘Yelfie’ to your restaurant reviews – Engadget


When checking-in to a restaurant, reviewers can now pout after being served a poor pastry or smile after tasting a notably succulent soup. With over 140 million month-to-month customers, these novice critics now have a probability to achieve some notoriety. It can be fascinating to see how influential common “Yelpers” turn out to be.

The concept was initially developed by the corporate at a hackathon convention they usually determined that it was too good an concept to waste. Both Android and iPhone Yelp customers can obtain the replace as we speak. With spurned restaurant house owners now having the ability to see who’s behind their scathing reviews, be certain to verify your Yelfie earlier than you wreck your self(ie).



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More Than 1 Million Google Accounts Breached By Android Malware – MediaPost Communications


Security researchers at Check Point Software Technologies have uncovered a brand new variant of Android malware that the corporate estimates has breached the safety of multiple
million Google accounts. The malware is used to steal passwords and bloat suggestions, amongst different issues. The firm has revealed an extended record of faux apps contaminated by the malware.

Gooligan — the identify of the malware marketing campaign —
roots itself in Android units and steals e mail tackle and saved authentication tokens, which Google has been utilizing for years to assist shield customers. Through the code, attackers can entry delicate
knowledge of customers from Gmail, Google Photos, Google Docs, Google Play, Google Drive, and G Suite. “If rooting is profitable, the attacker has full management of the gadget
and may execute privileged instructions remotely,” in response to the researchers.

Researchers declare that via the tons of of e-mail addresses related to
enterprise accounts worldwide, Gooligan has contaminated greater than 13,000 units every day and is the primary to root greater than one million units — and every day the malware installs at the very least 30,000 apps on
breached units or greater than 2 million apps because the marketing campaign started, per researchers. The malware is used to puff up reviews on apps, in order that customers will obtain them to unfold the virus.

After attackers achieve management over the gadget, they generate income by fraudulently putting in apps from Google Play and score them on behalf of the sufferer. Gooligan targets units on Android four
— higher generally known as the working methods Jelly Bean, KitKat, and Android 5, also called Lollipop — which characterize almost 74% of Android units in use at present, in line with Check Point
researchers.

The malware permits Gooligan to steal a consumer’s Google e-mail account, set up an app from Google Play and fee them to boost their status. It additionally lets the module set up adware
to generate income. “Ad servers, which don’t know whether an app using its service is malicious or not, send Gooligan the names of the apps to download from Google Play,” per researchers.
“After an app is installed, the ad service pays the attacker. Then the malware leaves a positive review and a high rating on Google Play using content it receives from the C&C server.”

Check Point’s analysis group recognized a number of situations by cross-referencing knowledge from breached units with Google Play app reviews. The group warns that this could come as a reminder of why
customers shouldn’t depend on scores alone to determine whether or not to belief an app.

 Jeff Zacuto, a Check Point safety professional, believes that the malware is unfold by downloading and
putting in contaminated apps, both from third-celebration app shops or by tapping malicious hyperlinks in emails, SMS or prompt messages. The reputation of third-celebration app shops in Asia might clarify the upper
price of an infection in that area.

Adrian Ludwig, director of Android safety at Google, wrote in a Google+ publish that
throughout the previous few weeks the corporate’s researchers have labored intently with Check Point to research and shield customers from this variant nicknamed “Gooligan.”

Ludwig writes that Gooligan is
a part of a household of malware referred to as Ghost Push, which fall into the class of “hostile downloaders.”

“These apps are most frequently downloaded outdoors of Google Play and after they’re put in,
Ghost Push apps attempt to obtain different apps,” Ludwig writes. “For over two years, we’ve used Verify Apps to inform customers earlier than they set up certainly one of these PHAs and allow them to know in the event that they’ve
been affected by this household of malware.”

The malware makes use of older variations of Android to infiltrate the apps. In 2015, Google discovered greater than 40,000 apps related to Ghost Push, however the
firm’s techniques now detect and stop set up of greater than 150,000 variants of Ghost Push.



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IC Media Direct – Awarded The Title Of Online Reputation Leaders – Free Press Release Center (press release)


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Brand restore must be an important a part of a enterprise’ advertising technique because of the vital influence of a damaging on-line popularity and its direct impact on earlier advertising efforts.

International fame administration agency, IC Media Direct supplies specialised perception on the importance of on-line popularity for elite people and Fortune 500 corporations. The status specialists have been providing model restore providers for greater than 20 years. This yr, IC Media Direct has but once more acquired the New York Excellence Award from the Small Business Institute for Excellence in Commerce, after demonstrating robust enterprise ethics and company values.

The significance of popularity administration is usually missed by corporations that attempt to set up a robust Internet presence and construct belief amongst their shoppers. Local enterprise directories make it straightforward for patrons to evaluate their private expertise with a model, and firms ought to stay conscious of how their enterprise is noticed by potential clientele. According to the professionals at IC Media Direct, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is essential for corporations to guage buyer reviews and adequately tackle any unfavorable suggestions. 70 % of consumers admit to being affected by on-line disapproval by others earlier than making their very own buy, and any criticism may deter them from choosing the merchandise or service provided by a selected firm. With some ways out there for dealing with damaging reviews, IC Media Direct outlines one of the best strategy of responding shortly to rectify any points offline.

Brand restore ought to be an important a part of a enterprise’ advertising technique because of the vital influence of a damaging on-line status and its direct impact on earlier advertising efforts. When clients go browsing to study extra about an organization or product, discovering dangerous reviews virtually all the time drives them to a competitor. When no such info is accessible from actual buyer reviews, shoppers typically select to not take any danger and don’t full transactions for potential gross sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for IC Media Direct.

Founded in 1996, IC Media Direct is the main supplier of on-line status and model restore providers. Being two years older than Google, ICMD staff gives revolutionary status administration methods that assist corporations and people rank higher on search engines like google and yahoo and undertaking a constructive picture by means of a mixture of media channels. The firm typically gives its recommendation and providers at advertising conferences, together with advert:tech, Affiliate Summit, and LeadsCon, having launched a groundbreaking handbook on Google model restore final yr.

IC Media Direct – PR and Marketing News: http://icmediadirectnews.com

IC Media Direct — Reputation Management — ICMediaDirect Named Leaders of Online Reputation: http://finance.yahoo.com/news/ic-media-direct-reputation-management-030431145.html

ICMediaDirect.com – YouTube: https://www.youtube.com/channel/UCGYnOjU3KEDbTn2xQR8Rltw

For extra info, please go to http://www.ICMediaDirect.com

Contact Info:
Name: ICMD
Email: pr@icmediadirect.com
Organization: ICMediaDirect.com
Phone: 800-595-0821

Video URL: https://www.youtube.com/watch?v=x3QHOeY8qAM

Source: http://marketersmedia.com/ic-media-direct-awarded-the-title-of-online-reputation-leaders/149840

Release ID: 149840

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Google is finding and taking down fake reviews in the Play Store – Android Authority (blog)


Play Store Top Charts

The variety of fake reviews and rankings for apps and different content material in the Google Play Store could also be taking an enormous drop in the close to future. The firm introduced immediately it has made some enhancements to the backend that may permit it to seek out and take down these sorts of reviews.

How to get a refund for apps bought from the Google Play Store

September 6, 2016

A couple of weeks in the past, Google introduced it might be going after apps who generate a lot of recorded installs through fraudulent means. Today, the company said that actual fake reviews, or reviews that have been created by people who have been paid to do so, will be identified and removed from the Play Store. Obviously, Google does not want to reveal exactly how it is making these removal decisions.

The firm additionally talked about as soon as once more that any Android apps in the Play Store should abide by its Developer Policy. That means app reviews should come from individuals who have truly used the app they’re writing about, and that these customers shouldn’t have been paid or given another incentives to write down their evaluation. In this period the place “fake news” has now grow to be a buzzword, it’s a aid to know that Google is making an attempt its greatest to maintain reviews of apps in the Play Store trustworthy.



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