Archive for May, 2017

Google Tests Reviews Tab On Local Knowledge Panel – Search Engine Roundtable


Our pal Sergey Alakov noticed yet one more Google local check, this one is Google testing a tab strategy to displaying reviews on local information panel playing cards. He posted a display shot on Twitter displaying the tab. I personally can’t replicate it however I discover it a helpful consumer interface.

Here is a display shot:

Google Reviews Tab On Local Knowledge Panel

So as an alternative of clicking on a reviews hyperlink and it taking you some place else, it can simply tab between the reviews and the local enterprise knowledge.

This appears means helpful. Here is a screencast of it in motion:

Forum dialogue at Twitter.



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Google Shows “Highly Rated” in Hotel Listings in Search Results – The SEM Post


Jennifer Slegg is a longtime speaker and skilled in search engine advertising, working in the business for nearly 20 years. When she is not sitting at her desk writing and dealing, she could be discovered grabbing a latte at her local Starbucks or planning her subsequent journey to Disneyland.She repeatedly speaks at Pubcon, SMX, State of Search, Brighton SEO and extra, and has been presenting at conferences for over a decade.



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Wat local SEO voor jouw bedrijf kan betekenen – Marketingfacts


Local SEO is scorching en occurring in SEO-land. De ontwikkelingen rondom dit onderwerp volgen elkaar dankzij steeds slimmer wordende zoekmachines in rap tempo op. Voor veel bedrijven valt er op het gebied van local SEO echter nog veel winst te behalen. Wacht daarom niet langer en kijk naar wat local SEO voor jou als bedrijf kan betekenen.

Waarom local SEO?

Anno 2017 zijn steeds meer zoekopdrachten lokaal georiënteerd. Daarbij vinden deze zoekopdrachten ook steeds vaker plaats op mobiel. Deze sterke groei op mobiele apparaten maakt het dat er niet meer wordt gezocht vanaf een vaste plek, zoals dit enkele jaren geleden steevast vanaf desktop gebeurde.

Zoekmachines spelen op deze verschuiving in en proberen meer dan ooit de beste en meest relevante zoekresultaten aan gebruikers te tonen. De locatie vanaf waar gezocht wordt, staat hierbij steeds meer centraal.

Bron.

Wat is local SEO?

Met local SEO optimaliseer je je web site op lokaal georiënteerde zoektermen. Dit betekent dat wanneer iemand in de buurt van jouw bedrijf iets zoekt, jouw web site hoger zal ranken dan bij iemand die niet in de buurt is. De locatie vanaf waar wordt gezocht, staat dan ook steeds meer centraal.

Maar ook wanneer je geen fysieke vestiging hebt, kan local SEO veel voor je betekenen. Denk bijvoorbeeld aan de situatie waarbij mensen zoeken naar een bedrijf in combinatie met een plaats of provincie. Neem bijvoorbeeld de zoekterm ‘makelaar Amsterdam’.

Ontwikkelingen rondom local SEO

Local SEO is een snel veranderd gebied waar zich rond de laatste jaren veel ontwikkelingen hebben voorgedaan. In februari 2012 zorgde de Google Venice-update voor opschudding. Vanaf dat second werd de locatie van de gebruiker namelijk automatisch meegenomen bij het tonen van zoekresultaten. Dit betekende dat er vanaf dat second verschillende zoekresultaten werden getoond, afhankelijk van de locatie waar je je bevond.

In juli 2014 volgde er wederom een nieuwe replace: Pigeon. De Pigeon-update bracht veranderingen in het algoritme mee. Het verwerken van geografische afstanden werd flink verbeterd binnen zowel Google Maps als de reguliere zoekresultaten.

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Ook in 2015 stonden de ontwikkelingen rondom local SEO niet stil. In de zomer van 2015 vond er namelijk een wijziging plaats in de local SEO-packs. Dit zijn de vermeldingen in Google bij het kaartje op de eerste pagina in de zoekresultaten. Deze zijn afgelopen zomer vervangen van 7 naar three.

Oktober 2016 werd de dierentuin van Google uitgebreid met een nieuwe replace. Ditmaal was het de Possum-update die voor verandering op het gebied van local SEO zorgde. Zo was er een increase in de rankings te zien van bedrijven die internet buiten stadsgrenzen liggen. Ook maakte de Possum-update het mogelijk dat meerdere bedrijfsvermeldingen op een adres worden gefilterd.

Tenslotte kwam naar voren dat de locatie vanaf waar een gebruiker zoekt nog belangrijker wordt. Hoe verder een gebruiker van de locatie af is, hoe lastiger het is om hoog te ranken op het key phrase. 

Toepasbare ideas & tips voor local SEO

Local SEO omvat in principe geen andere werkzaamheden dan reguliere SEO. Je wilt tenslotte altijd een pagina optimaliseren voor een bepaalde zoekterm. Wel zijn er een aantal mogelijkheden die je local SEO-strategie kunnen ondersteunen. Ik deel graag een aantal direct toepasbare ideas en tips met je.

Content

Zonder lokale landingspagina’s geen local SEO. Deze pagina’s, ingericht op zoekwoord en lokaliteit, hebben de hoogste prioriteit binnen de contentstrategie. Zorg altijd voor unieke, relevante content material. Werk met duidelijke name to actions. En final however not least: zorg dat de pagina voor mobiel geoptimaliseerd is.

Je content material kun je vervolgens uitbreiden met wealthy snippets. Rich snippets zorgen ervoor dat je zoekresultaten meer opvallen en leren zoekmachines meer over de content material van de pagina. Een voorbeeld van wealthy snippets die voor local SEO van belang zijn:

  • Adresgegevens
  • Telefoonnummer
  • Openingstijden

Wil je gebruik maken van wealthy snippets, dan kun je op schema.org de juiste markup vinden en vervolgens testen by way of de Structured Data testing device van Google.

Techniek

Ook techniek is een belangrijke SEO-pijler voor local SEO. Allereerst is het belangrijk dat er gelinkt wordt naar de individuele landingspagina’s per vestiging.

In de praktijk blijkt nog weleens dat web sites werken met een retailer locator. Vanuit usability oogpunt is dit niet verkeerd. Wanneer deze retailer locator gebruik maakt van JavaScript, is dit vanuit SEO-oogpunt juist minder gunstig. Rekening houdend met local SEO kun je beter kiezen om vanuit een overzichtspagina te linken naar de individuele landingspagina’s die per vestiging zijn ingericht. Vergeet deze landingspagina’s overigens ook niet op te nemen in de footer.

Linkbuilding

Uit de grote Local SEO Ranking Factors bleek dat linkbuilding nog steeds erg belangrijk is voor local SEO. Vooral het aantal backlinks en het opnemen van de belangrijkste zoekterm weegt nog steeds erg zwaar mee. Je doet er dan ook goed aan om te investeren in kwalitatief linkbuilden voor local SEO. Vergeet daarbij linkbuilding 1.zero van enkele jaren geleden, maar focus je op het vergaren van goede backlinks die passen bij je web site. Wanneer het zoekwoord in combinatie met de plaats/provincie wordt meegenomen in de anchortekst, is je doel bereikt.

Google My Business-pagina

Voordat Google My Business in 2014 in het leven werd geroepen zag je met Google Maps, Google Places, Google Plus en Google+ Local door de bomen het bos niet meer. Met Google My Business beheer je in een omgeving de gegevens voor jouw bedrijf. Denk hierbij aan het adres, telefoonnummer, openingstijden maar ook afbeeldingen. Je hoeft dit hiervoor niet meer op verschillende platformen door te voeren.

2017

De verwachting is dat local SEO ook in 2017 zal blijven groeien. Het aantal mobiele zoekopdrachten stijgt nog steeds en ook de lokale zoekintentie stijgt. Door slim in te spelen op deze ontwikkeling, liggen er voor jou als lokaal (opererend) bedrijf veel kansen.

Wees je concurrentie voor en begin daarom vandaag nog met het uitstippelen van je local SEO-strategie.



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Google Wifi review – PC Advisor


So-called mesh networking actually appears to be the trendy residence tech of 2017, and the Google Wifi arrives late to the social gathering that’s already attended by spectacular merchandise such because the Netgear Orbi, Linksys Velop, and the house-grown BT Whole Home package 

It may be fashionably late, although. Google Wifi was introduced and launched within the US in 2016, its arrival right here within the UK solely a couple of months later at precisely the identical time because the headline-grabbing Google Home voice-assistant.

Like its rivals, Google Wifi presents higher wi-fi protection round your property through the use of two or extra entry factors positioned in several rooms.

Basically, every system is an 802.11ac router which doesn’t embrace a broadband modem, so that you’ll want to attach one of many ‘Wifi factors’ to your present modem or router utilizing an Ethernet cable.

Google Wifi review

You can then place a second system in one other room the place your regular Wi-Fi sign isn’t excellent, and the 2 factors will talk with one another as a way to present a stronger and extra dependable sign that can be utilized by a number of units all through your house.

There are additionally two Ethernet ports on every system, in case you want a wired connection for sure units.

Google Wifi: Price and availability

You should buy a single Google Wifi level for £129. There’s actually no level in having only one, because it will not supply any higher protection than an 802.11ac router.

The profit is available in having two or extra, and a pair prices £229 within the UK from Google and is best worth. You can discover a triple pack should you hunt round, however at £399 from Amazon, it is cheaper to purchase a double-pack and a single unit, which involves £360.

That’s nonetheless fairly good worth contemplating the 2-piece Netgear Orbi prices £350.

However, the three-piece BT Whole Home package is on sale for £199 from Currys, which can clearly be one of the crucial tempting offers for anybody within the UK – in contrast to the Home Hub vary, BT’s Wi-Fi package can be utilized with any broadband provider.

In the US, the only Google Wifi prices $129. There’s no two-pack, and the three-pack choice is cheaper than the UK’s at $299 from Amazon.

Google Wifi: Design

The Google Wifi is aimed toward residence customers. The Google Wifi app – obtainable for each Android and iOS – provides you loads of assist when setting issues up.

We have been, nevertheless, a bit irritated that the app forces you to check in to a Google account earlier than you need to use it. Not everybody has a Google account in any case, and that shouldn’t be crucial in the event you simply need to plug in and hook up with the web in a rush.

Google Wifi review

But, on the constructive aspect, we have been impressed to see that the app consists of each an e-mail handle and 0800 phone quantity for technical help, which is one thing that few of its rivals present.

Once you’ve signed in together with your account particulars, the app does work properly, and supplies some intelligent and helpful options. The app initially makes use of Bluetooth to attach your smartphone or pill to the Google Wifi factors, and that permits the app to shortly configure every Wi-Fi level for you.

It checks that they’re speaking correctly, and that they will hook up with the web by way of your present router or modem. The app may also check the velocity of the connection between the Google Wifi factors, in addition to the add and obtain speeds of your fundamental web connection.

Other options embrace the power to create a short lived visitor community for guests, and you may even schedule a pause within the Internet connection for particular units, similar to a video games console, that will help you drag the youngsters (or dad) to the desk at dinner-time.

It’s nicely thought out, and has helpful options – such because the visitor community – that are inexplicably lacking from some rivals, together with BT’s.

Google Wifi: Performance

Google doesn’t make many claims concerning the efficiency, and the AC1200 specification definitely isn’t prime-of-the-vary. But, in fact, the emphasis with mesh networking units is on reliability somewhat than sheer velocity.

For reference, BT’s Home Hub 5 router provides us a velocity of round 94Mb/s for units which are in the identical room, however drops to barely 9Mb/s after preventing by means of a collection of partition partitions to succeed in a again bed room.

With the primary Google Wifi related to the Home Hub we noticed speeds of 435Mb/s for units in the identical room – equalling the efficiency of the costlier Netgear Orbi.

The second Google Wifi level within the bed room did properly too, hitting a gentle 50Mbps. That’s not as quick because the Netgear Orbi or BT Whole Home, which barely sluggish in any respect for the bed room connection, nevertheless it’s greater than quick sufficient to deal with the sluggish speeds offered by BT Broadband, and completely satisfactory for gaming and streaming video.

It’s necessary to know that you could be see higher or worse outcomes relying on the dimensions and development of your own home. We present these outcomes for reference and comparability, not as a information to what you’ll be able to anticipate to get.



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Minimum wage hikes do close restaurants – Independent Online


Washington – An improve within the minimal wage does trigger
restaurants to close, a brand new research suggests. But solely a sure type of
restaurant: those that patrons already favored much less.

The research, a working paper by Dara Lee Luca at Mathematica
Policy Research and Michael Luca on the Harvard Business School, analyzed
virtually 10 years of Yelp score and closure knowledge from greater than 30,000 San
Francisco Bay space restaurants.

By evaluating closure charges to consumer scores and the timing of
the area’s a number of minimal wage will increase, the Lucas, who’re married, have been
capable of decide how the hikes impacted a restaurant’s probabilities of closing.

Those possibilities different extensively by the restaurant’s reputation,
concludes the research, which was sponsored by Yelp. Among three.5-star restaurants,
each $1 improve within the minimal wage will increase the restaurant’s probabilities of
closing by 14 %. But 5-star restaurants do not expertise that very same
impact.

“You are losing something from the market,”
Michael Luca acknowledged. “But what you are dropping is the decrease-high quality
companies.”

Debate over minimal wage

The Lucas’ outcomes converse to a crucial query within the
debate over minimal wage: Whom will larger wages harm within the wider financial system?
While this knowledge does not handle questions of jobs or unemployment, which many
different research have accomplished, it does recommend that the impression on enterprise could also be
much less confined than some critics have anticipated.

Rather than handicapping profitable companies, larger wages
seem to shorten the time earlier than unsuccessful companies close. And as a result of
there’s quite a lot of churn within the restaurant business, new restaurants
steadily exchange the previous ones.

Luca has a number of theories on why minimal wage hikes may
influence low-high quality restaurants greater than excessive-high quality ones. For starters,
5-star restaurants usually have higher service. (That’s a element of the
Yelp rating.) It makes extra financial sense for a restaurant that values and
depends upon good service to take a position extra closely in its workforce.

Luca’s knowledge additionally means that 5-star restaurants are
usually extra worthwhile: that makes them much less prone to market shocks
and extra more likely to keep open at any wage degree. A 3-star restaurant would
even be extra weak, Luca stated, to one thing like sudden will increase in lease.

“At any wage degree, some companies are doing nicely and
some aren’t,” Luca said. “If you are closest to the margin already,
then one thing like a minimum-wage improve is extra more likely to push you over the
edge.”

Importantly, Luca’s research didn’t take a look at the influence of wage
will increase on employment – one thing he emphasizes. Because meals service is a
excessive-churn business, by which restaurants open and close and staff transfer
round on a regular basis, the truth that one restaurant closes doesn’t essentially
imply extra individuals will probably be unemployed.

There can also be little correlation between a restaurant’s Yelp
score and its worth, Luca cautioned. While it might be tempting to return away
from his outcomes with the impression that low-finish restaurants – and staff –
face extra danger, that isn’t in line with the info, Luca stated.

In his pattern, the typical restaurant had tenure of just about
six years, a score of three.6 stars, and a worth indicator of 1.6 “greenback
indicators” – Yelp-speak for roughly $22 per head.

According to Yelp, almost half of all of the restaurants on its
platform have 5 stars. Roughly one-third have three stars or much less.

“If something, the research exhibits that a greater minimal
wage may make the market extra aggressive and scale back the variety of poor
performers,” concluded Paul Sonn, the overall counsel and program director
on the National Employment Law Project. “Some companies are higher at
adjusting to aggressive strain than others.”

Whether the restaurant business wants extra aggressive
strain is, in fact, a matter of debate. Running a restaurant is already a
delicate enterprise, with greater than half of all restaurants shuttering of their
first yr. And recently, the business has confronted added competitors from supply
providers, supermarkets and comfort shops, which have all stepped up their
prepared-made meal video games.

February report from NPD Group

A February report from NPD Group, a market-analysis agency,
discovered that the variety of US restaurants fell two % in 2016, and that the
variety of restaurants per capita is at its lowest in a decade.

That backdrop has made the talk on the minimal wage even
extra fractious. The restaurant business is the second-largest personal-sector
employer within the nation, in accordance with the National Restaurant Association, and
it employs the most important share of minimum-wage staff of any enterprise.

Advocates for a better wage argue that a hike would scale back
poverty and inject billions of dollars into the financial system, even when some
companies have to regulate. Critics, however, have cited research like
the Lucas’ as proof that a greater wage would end in much more restaurant
closures and, probably, layoffs.

Read additionally: Learning from McDonalds’ wage hike

In a press release, Cicely Simpson, the chief vice chairman
of coverage and authorities on the National Restaurant Association, described
minimal wage will increase as a menace to jobs, small companies “and the general
financial system.”

“This research exhibits that authorities mandates worth some
companies out of the market,” stated Dan Mitchell, a senior fellow on the
Cato Institute, a libertarian assume tank that opposes minimal wage will increase.
“This is exactly what theory tells us.”

Luca, for his half, warns towards drawing any sweeping
conclusions from his work. He does not see it as a transparent level for or towards
the minimal wage – extra like a clarification of one thing economists already
knew.

A wage hike has to harm somebody, someplace: This helps nail
down who might be impacted. “Now we all know what sort of commerce-offs we’re
coping with,” he stated.

WASHINGTON POST 



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