Archive for June, 2017

Yelp created the hotdog app from Silicon Valley (only better) – TNW


Yelp’s Photos Team is creating AI and machine studying algorithms to know content material in consumer pictures. Using neural networks, the methods are capable of determine particular attributes that make a photograph “beautiful.”

The neural community can even determine and categorize based mostly on the sort of dish in the photographwhich means that Silicon Valley’s hotdog-identifying app truly exists.

The motivation behind the AI is the rise of photograph sharing at eating places. People love snapping and gramming the trendiest spots, dishes, and menus, however additionally they love posting on Yelp. Over 100,000 photos are uploaded to Yelp per day, so the Photo Team leverages that content to help people make decisions like what dessert to order and where to eat.

The mouth-watering pictures featured are based mostly on sure attributes like the depth of area, distinction, and symmetry. This mannequin determines how interesting a photograph is and surfaces content material round teams of meals, drinks, menus, and environments individuals are on the lookout for. Relevant, excessive-high quality footage get pushed to the prime, and previous, low-high quality photographs discover their method to the backside.

SOMA Eats

The AI can determine 20 kinds of dishes, together with, however not restricted to: pizza, sushi, salads, tacos, donuts, burgers, cupcakes, burritos, scorching canine, and pancakes.

People are obsessive about meals pics, however in line with Product Manager Lindsay Goyne, they’re additionally obsessive about taking a look at menus. The reality that folks can see who took the photograph, the date they uploaded it and their evaluation of a menu merchandise, alerts a way of relevancy and authenticity. If a restaurant uploaded their very own menu ー it wouldn’t elicit the similar “word of mouth” human response individuals are in search of.

Yelp’s photograph group can also be engaged on sensible cropping. Instead of that includes the whole image, machine studying algorithms determine the main focus whereas cropping every thing surrounding it. So if a consumer uploads an image of a pizza with a blurry individual stuffing their face in the background, their oily mess gained’t be included in the image.

Yelp is doing a serious service to eating places that don’t publish their very own footage as a result of a whopping 86-percent of consumers recurrently take a look at menus on-line earlier than they dine out. And a shocking 60-percent all the time or steadily take a look at pictures of eating places and meals earlier than they go. Businesses and restaurant goers owe Yelp a thanks.



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Power Moment 2017: Rohini Iyer – VERVE


Verve People


Text by Shraddha Jahagirdar-Saxena

Awarded the ‘Woman of the Decade in Celebrity Media’ on the Women Economic Forum 2017, London for her achievements within the picture constructing and fame administration within the Indian movie business,  Rohini Iyer, founder and director of Raindrop Media, continues to be a recreation-changer in her subject of labor. And her success story is part of Sudha Menon’s guide Devi, Diva or She-Devil, launched in early 2017.

A constant energy participant, Iyer has blazed her personal path within the as soon as male-dominated business and has repeatedly discovered herself on annual energy lists. Over the years, Raindrop Media has been the official media director of feminine-centric movies like The Dirty Picture, Kahaani, Mary Kom and Queen. Currently, the corporate’s roster of clientele consists of skills like Priyanka Chopra, Shahid Kapoor, Sonam Kapoor, Vidya Balan, Sushant Singh Rajput, Sania Mirza, Farah Khan, Sanjay Leela Bhansali and lots of extra.

On her journey to date: “Power-packed and full of drama, nothing short of a Hindi film. I call it ‘living a dream’ and hope to never wake up.”

The driving pressure: “Ambition and passion – to me greed is good and ambition is absolutely not a dirty word. I still wake up feeling like I have much more to achieve and miles to go.”

On ladies who break stereotypes: “Everything that celebrates womanhood to me is a milestone. Women empower each other and let each other grow. It requires just one person to break this glass ceiling. If each of us mentors at least one young girl, we will make a huge change. We need to not only support women who are successful and in the public eye, but also the ones who are starting out.”

On being a lady amongst the lads: “It still is a man’s world, so it is harder for a woman to prove herself in any business establishment – not just entertainment. Having said that, I do see the situation changing for the better, slowly and steadily. I’ve also learnt that the harder I work, the luckier I get.”

On overcoming obstacles: “I love challenges. They give me an adrenaline rush. I do what I love and am passionate about it – whether it’s managing relationships, building brands or bringing method to the madness. ”

On coping with celebrities 24/7: “All my clients have been tough and challenging. If they were not, I would not be working with them.”

On whether or not she is a Devi, diva or she-satan: “Definitely not the first. I’m a good mix of the last two, and proud of it!”

Power is: “Not playing by the rules and still winning!”

Previous: Valarie Kaur
Next: Dutee Chand



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Google Home vs Amazon Echo vs Apple HomePod: What’s the best smart speaker in 2017? – Expert Reviews


Personal digital assistants are all the rage in 2017. These AI companions are every part you need in a useful little butler – they’ll inform you the best path to work, let you already know whether or not you’ll want an umbrella in your travels, or inform you a tacky joke to cheer you up. They’re a vital a part of the trendy family; with Google Home, Amazon Echo and Apple’s upcoming HomePod being the hottest. But, which is the best smart speaker for you in 2017?

Before we start, I’ll should reiterate that the latter hasn’t launched but. Apple’s Siri in a field continues to be to point out up in UK outlets, having been introduced earlier this yr at the Californian agency’s annual WWDC tech convention. I’ll nonetheless be evaluating it with these different two digital assistants which are at present on sale, however simply bear in thoughts that you simply’ll have to attend till the finish of the yr to select one up for your self.

Buy Google Home from Currys PC World

All that being stated, let’s pit Google Home, Amazon Echo and Apple Homepod in a head-to-head battle, to seek out out which smart speaker is value your onerous-earned money in 2017.

Google Home vs Amazon Echo vs Apple HomePod: Price

Before we dive into this purses at daybreak-type versus, it’s value mentioning the worth earlier than we delve into any of their specifics. And, it’s not fairly as simple as you may assume.

Right off the bat, Apple’s HomePod is the costliest. Initially launching for $349 (UK worth nonetheless to be confirmed) you’ll should fork out a big chunk additional should you’re extra invested in Apple’s Siri-based structure.

Home and Echo in the meantime, undercut one another in alternative ways. While Google Home is the cheaper of the two at £130 in comparison with Echo’s £150, there’s the Amazon Echo Dot to cope with: a less expensive, however speakerless assistant for simply £50.

Winner: Google Home and Amazon Echo

Google Home vs Amazon Echo vs Apple HomePod: Design

For a bunch of merchandise that -essentially – all do the similar factor, their seems couldn’t be any totally different.

Amazon’s Echo appears like an enormous black monolith. It’s a lot taller than the different two, however skinny sufficient to suit in your shelf with out taking over an excessive amount of area. It lights up if you converse to it – and it’s hardly the most inconspicuous of the bunch. Think that black monolith the apes scream at in 2001: A Space Odyssey and also you’ll get the proper concept.

Google Home blends in slightly extra with your own home decor. It seems like a type of movement-activated air fresheners for starters, and appears nice in any room you set it in. You can even decide up totally different colored bases for an additional charge, in both material or metallic – to mix it into your loved ones residence much more.

HomePod seems to be like an Apple-fied model of the UE WonderBoom Bluetooth speaker we checked out lately. Its mesh-coated exterior is probably a contact bland, however it’s in maintaining with Apple’s minimalism I suppose.

Winner: Google Home

Google Home vs Amazon Echo vs Apple HomePod: Functionality

The best factor about these cloud-based mostly digital butlers is that they’re continuously studying. Voice recognition is all the time getting higher, and I’ve discovered Google Home to be far more adept at choosing up my thick Lincolnshire accent. Google Assistant precisely performed any track I requested her to, whereas Echo would typically take a number of goes to get it proper.

Google Home additionally – clearly – has Google’s personal search engine at its metaphorical fingertips. Ask it what the best finances smartphone is, and it’ll learn out all entries in our best finances telephone record for example. Echo isn’t fairly so swish, and was regularly stumped by the most elementary of questions.

Winner: Google Home

Google Home vs Amazon Echo vs Apple HomePod: Services

All these smart audio system have an extended record of providers to benefit from – and that record is consistently rising. The Echo as an example, is your best guess in case you’re an Amazon Prime subscriber, as you possibly can order doodads on its storefront and take heed to your favorite tunes on Amazon Music Unlimited.

READ NEXT: Amazon Prime Day 2017 – every part you want to know

Likewise, in case you’re a Google fan, Google Home could be paired together with your Chromecast – ordering it to play particular YouTube movies or begin your Netflix binges. If you’ve bought movies by way of Google Play, or are one in every of the few individuals signed as much as Google Play Music, this’ll be proper up your road.

Oh, and like Apple’s HomePod – each audio system embrace IFTTT help, good for these tremendous-related houses we discover ourselves in.

Winner: Google Home

Google Home vs Amazon Echo vs Apple HomePod: Sound high quality

While i’m but to correctly give the HomePod a run for its cash, I can award the Echo with the sound high quality crown. Google Home is just a bit too bass-heavy for my tastes, providing a duller and fewer clear sound general. Echo strikes the good stability – it’s neither too heat or too boomy in rock and pop songs, voices are clear and intelligible, and music sounds pleasingly crisp.

It’s value mentioning too, that whereas Echo could be paired to any Apple or Android smartphone with Bluetooth for casting, Google Home can’t. Sure, you possibly can stream Google Home to a Chromecast Audio, however that is far more fiddly.

Winner: Amazon Echo

Google Home vs Amazon Echo vs Apple HomePod: Easter eggs

Okay, so that you’ve heard how spectacular these little butlers are, however there’s one factor you’re nonetheless asking about: what foolish issues do they do?

Well, each Google Home and Amazon Echo have their very own little quirky options – get them organized to inform you a joke, they usually’ll possible inform you the cheesiest joke in their library. Google Home’s easter eggs and enjoyable little extras are barely extra extensive-ranging, although.

READ NEXT: Hands-on with Apple HomePod

You can play an interactive quiz with your mates (drawing trivia from Google’s personal search engine), inform her to flip a coin, or have her predict your future by way of some kind of cloud-based mostly crystal ball. It’s all just a little foolish, sure, however this’ll be the very first thing you do if you present Home off to your folks. I assure it.

Winner: Google Home

Google Home vs Amazon Echo vs Apple HomePod: Verdict

Tallying up the scores, it’s clear that Google Home comes out on prime. Obviously, contemplating I’ve spent not more than 5 minutes with it, HomePod didn’t win any class – however i’ll replace this versus as and once we get Apple’s Siri-powered speaker in for evaluate.

In the finish, the good smart speaker for you largely boils down to non-public choice. Depending on which service you’re already closely-invested in, be it Google’s suite of apps or that Amazon Prime subscription you’re paying for, I like to recommend choosing up the digital assistant that you would be able to take the most benefit of. After all, it’ll be rendered nothing greater than an costly paperweight in any other case, and we don’t need that.

This head-to-head is regularly being up to date as and when new options turn into out there, so make sure you examine again typically.



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Yelp Inc (YELP) Expected to Announce Earnings of -$0.03 Per Share – Stock Observer


Equities analysts anticipate Yelp Inc (NYSE:YELP) to announce earnings per share (EPS) of ($zero.03) for the present quarter, in accordance to Zacks Investment Research. Fourteen analysts have made estimates for Yelp’s earnings, with estimates starting from ($zero.05) to $zero.00. Yelp posted earnings per share of $zero.01 in the identical quarter final yr, which signifies a adverse yr over yr progress fee of 400%. The agency is predicted to concern its subsequent earnings outcomes on Tuesday, August eighth.

According to Zacks, analysts anticipate that Yelp will report full yr earnings of ($zero.07) per share for the present monetary yr, with EPS estimates starting from ($zero.14) to $zero.06. For the subsequent fiscal yr, analysts forecast that the corporate will publish earnings of $zero.19 per share, with EPS estimates starting from $zero.01 to $zero.45. Zacks Investment Research’s EPS averages are a imply common based mostly on a survey of promote-aspect analysis analysts that that present protection for Yelp.

Yelp (NYSE:YELP) final introduced its quarterly earnings knowledge on Tuesday, May ninth. The local enterprise evaluate firm reported ($zero.06) earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of ($zero.08) by $zero.02. Yelp had a unfavourable return on fairness of 2.34% and a damaging internet margin of 2.42%. The agency had income of $197.32 million for the quarter, in contrast to analysts’ expectations of $198.51 million. During the identical interval final yr, the enterprise posted $zero.08 earnings per share. The agency’s income for the quarter was up 24.four% on a yr-over-yr foundation.

Several brokerages have lately weighed in on YELP. Jefferies Group LLC reissued a “buy” score and set a $37.00 worth goal on shares of Yelp in a report on Friday. BidaskClub lowered Yelp from a “hold” score to a “sell” score in a report on Thursday, June 22nd. Zacks Investment Research lowered Yelp from a “hold” score to a “sell” score in a report on Wednesday, June 14th. Bank of America Corporation raised Yelp from a “neutral” score to a “buy” score and lifted their worth goal for the inventory from $35.00 to $37.00 in a report on Monday, June fifth. Finally, Cantor Fitzgerald set a $39.00 worth goal on Yelp and gave the inventory a “buy” score in a report on Wednesday, May 24th. Three funding analysts have rated the inventory with a promote score, sixteen have assigned a maintain score and sixteen have given a purchase score to the inventory. The inventory has a mean score of “Hold” and a mean goal worth of $35.26.

TRADEMARK VIOLATION NOTICE: “Yelp Inc (YELP) Expected to Announce Earnings of -$0.03 Per Share” was first revealed by Stock Observer and is owned by of Stock Observer. If you’re studying this information story on one other web site, it was stolen and reposted in violation of U.S. and worldwide trademark and copyright regulation. The authorized model of this information story might be learn at https://www.thestockobserver.com/2017/07/23/yelp-inc-yelp-expected-to-announce-earnings-of-0-03-per-share-updated-updated-updated.html.

In associated information, CFO Charles Baker bought 12,176 shares of the corporate’s inventory in a transaction dated Tuesday, May 23rd. The inventory was bought at a mean worth of $28.23, for a complete worth of $343,728.48. Following the completion of the sale, the chief monetary officer now owns 116,862 shares within the firm, valued at $three,299,zero14.26. The transaction was disclosed in a submitting with the Securities & Exchange Commission, which is obtainable on the SEC web site. Also, Director Geoffrey L. Donaker bought four,000 shares of the corporate’s inventory in a transaction dated Tuesday, May 2nd. The shares have been bought at a mean worth of $36.00, for a complete worth of $144,000.00. Following the completion of the sale, the director now owns 9,590 shares of the corporate’s inventory, valued at roughly $345,240. The disclosure for this sale could be discovered right here. Insiders bought 67,121 shares of firm inventory valued at $2,078,146 within the final quarter. 11.08% of the inventory is presently owned by company insiders.

A quantity of giant buyers have lately added to or lowered their stakes within the inventory. FMR LLC purchased a brand new stake in Yelp in the course of the fourth quarter value roughly $12,756,000. Janus Capital Management LLC elevated its stake in Yelp by 215.9% within the fourth quarter. Janus Capital Management LLC now owns 27,800 shares of the local enterprise assessment firm’s inventory value $1,060,000 after shopping for a further 19,000 shares within the final quarter. Swiss National Bank elevated its stake in Yelp by 14.2% within the first quarter. Swiss National Bank now owns 129,264 shares of the local enterprise assessment firm’s inventory value $four,233,000 after shopping for a further 16,100 shares within the final quarter. Independent Portfolio Consultants Inc. purchased a brand new stake in Yelp in the course of the first quarter value roughly $159,000. Finally, Russell Investments Group Ltd. purchased a brand new stake in Yelp in the course of the fourth quarter value roughly $2,071,000. Institutional buyers and hedge funds personal 88.85% of the corporate’s inventory.

Shares of Yelp (NYSE YELP) traded down 2.10% throughout buying and selling on Thursday, reaching $29.40. The firm had a buying and selling quantity of 2,zero23,858 shares. Yelp has a 12 month low of $26.35 and a 12 month excessive of $43.41. The agency has a market capitalization of $2.37 billion, a PE ratio of 397.30 and a beta of 1.66. The inventory has a 50 day shifting common worth of $30.15 and a 200 day shifting common worth of $34.76.

About Yelp

Yelp Inc (Yelp) connects individuals with local companies by bringing ‘word of mouth’ on-line and offering a platform for companies and shoppers to interact and transact. The Company provides local enterprise evaluation websites. Yelp offers a platform for shoppers to share their on a regular basis local enterprise experiences with different shoppers by posting reviews, ideas, photographs and movies, and to interact immediately with companies, via reviews, its Request-A-Quote and Message the Business options, and by finishing transactions on the Yelp Platform.

Get a free copy of the Zacks analysis report on Yelp (YELP)

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Can Under Armour’s New President Revive the Slumping Apparel Seller? – Promo Marketing (blog)


President

Patrik Frisk will formally grow to be Under Armour’s president and chief working officer on July 10. (Image by way of Under Armour/Baltimore Sun)

What would you do for $1 million? Would you danger your fame to attempt to uplift a worthwhile but slumping firm, or would you draw back from the strain and assured scrutiny? On Tuesday, Patrik Frisk selected to problem himself and his monitor document as a savvy businessman, with founder Kevin Plank saying the 54-year-previous will assume the roles of president and chief working officer for Under Armour.

“Patrik’s global experience in brand building, including a proven and disciplined record of driving growth, while enhancing profitability and efficiency, will be instrumental as we work to transform our business model to deliver long-term value for our consumers, customers and shareholders,” his new boss stated of the Swedish-born determine who will begin his duties July 10. “The opportunity to leverage our strengths—innovative product, brand strength, premium sports marketing assets and unparalleled consumer connections—within an increasingly more digital ecosystem has never been greater.”

The summer time rent will look to assist the Baltimore-based entity to sizzle, as he has relied on his regard for entities’ financial progress to function chief government officer of The Aldo Group, his most up-to-date employer; vice chairman and common supervisor of The North Face; coalition president of outside Americas and president of the Timberland model and outside and motion sports activities for VF Corp.; and co-founding father of Lager 157, a retailer located in his Scandinavian homeland. Though Under Armour has landed a big variety of sponsorship agreements, together with offers with such superstars as Golden State Warriors guard Steph Curry, New England Patriots quarterback Tom Brady and gold medal-profitable alpine skier Lindsey Vonn, the 21-year-previous behemoth has skilled some monetary ache that has threatened to deliver it to its knees, together with the April information that it had suffered its first quarterly loss since its 2005 beginnings as a public firm.

Securing Frisk ends a two-yr hiatus and not using a chief working officer for Under Armour, which, since 2016, has hawked footwear as a complement to its sports activities attire choices. Thanks to his in depth background with the former, the Montreal resident, who, following his March departure from Aldo, joined the board of administrators for Gildan, which makes and markets Under Armour socks in the United States, will attempt to protect towards the persevering with ascent of Nike and Adidas. Given the severity of the competitors amongst the three, Frisk, business specialists say, should shortly mesh with Plank, who will stay Under Armour’s chairman and chief government officer, and his different friends to retain its base and appeal to further shoppers.

While calling an organization that rakes in billions “a sleeping giant” may be a stretch, the success that Nike and Adidas have registered of late simply may function the impetus that helps Under Armour shake off its relative monetary fatigue and show vibrant but once more. Perhaps Frisk can implement ideas that no one affiliated with Under Armour has ever entertained. For one million smackers, one factor is for positive—the impending president had higher be able to put one foot in entrance of one other.



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Porter Novelli Survey Shows Americans See New NAFTA Likely, Germany’s Ties to the United States Hit Hard Under … – PR Newswire (press release)


When requested which relationship had deteriorated most since the present administration took workplace, 38% of coverage-insiders consider Germany’s relationship with the U.S. has deteriorated the most, whereas, whereas most American voters are extra assured of their assertion with 50 % saying Mexico, adopted by Germany at 25 %. An in depth second to Germany, 36% of coverage insiders agree with Americans that the American Mexican relationship has suffered most. 

The new survey knowledge was launched as a part of the Global Entrepreneurship Export Exchange (E3) Conference, the place greater than 40 embassies got here collectively to interact in open-panel discussions, shows and networking periods that examined overseas relations and the altering panorama of worldwide commerce.

Acting U.S. Under Secretary of Commerce Israel Hernandez, Presidential Ambassador for Entrepreneurship Nina Vaca and former U.S. Department of Homeland Security Assistant Secretary and EVP of Porter Novelli Sean Smith have been amongst specialists who shared their insights on increasing companies abroad and speaking strategically.

“The best practices for entering a new market: generate and understand data, develop a strong communications and public affairs plan, and think about the market you are expanding from,” stated Smith. “When it comes to doing business globally or domestically, it’s important to build trust and goodwill with the audience that matters most to you.”

In addition to collaborating in a panel dialogue on international manufacturers and popularity administration, Smith sat down with embassy leaders from Mexico, Spain, Georgia, Australia, Peru and Chile in addition to the Minnesota Department of Employment, to talk about what challenges and points every face of their markets. 

“Understanding the challenges small businesses and entrepreneurs face starts with understanding the market in which they are functioning,” shared Smith. “At Porter Novelli, we work to evaluate an entire ecosystem in order to make the most precise and targeted recommendations, whether for a large corporation or a one person shop looking to go global.”

Porter Novelli carried out an omnibus survey amongst 1,000 US adults to gauge the opinion of the basic public surrounding worldwide commerce and coverage. The survey was run by Critical Mix on Thursday, June 1st with a margin of error of +/-Three.1%.

About Porter Novelli
Porter Novelli is a worldwide public relations company constructed on a wealthy heritage of selling for social good. We’ve been motivating individuals to change deeply ingrained behaviors rooted in cultural and social norms for greater than 40 years. Porter Novelli is a special type of company—and we acknowledge, respect and champion corporations with the spirit, drive and tenacity to do issues in a different way. We like taking over huge challenges, and even greater challengers, and we hunt down shoppers who really feel the similar approach—shoppers who’ve the conviction to inform their very own story, and the braveness to innovate from who they’ve been into who they know they are often. For further info, please go to www.porternovelli.com. Porter Novelli is part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a worldwide collective of three of the prime international public relations businesses worldwide and specialist businesses in areas together with public affairs, advertising to ladies, trend, international well being technique and company social duty. It encompasses greater than 6,000 public relations professionals in additional than 330 workplaces worldwide who present their experience to corporations, authorities businesses, NGOs and nonprofits throughout a variety of industries. Omnicom Public Relations Group is a part of the DAS Group of Companies, a division of Omnicom Group Inc. that features greater than 200 corporations in a variety of selling disciplines together with promoting, public relations, healthcare, buyer relationship administration, occasions, promotional advertising, branding and analysis.

To view the unique model on PR Newswire, go to:http://www.prnewswire.com/news-releases/porter-novelli-survey-shows-americans-see-new-nafta-likely-germanys-ties-to-the-united-states-hit-hard-under-administration-300482094.html

SOURCE Porter Novelli

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http://www.porternovelli.com



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Millennials Love Job Review Sites: Leaders Take Notice – Forbes



Forbes

Millennials Love Job Review Sites: Leaders Take Notice
Forbes
When most individuals take into consideration evaluate web sites, their minds typically leap to shopper evaluation platforms like Yelp or TripAdvisor. Designed for patrons to publish reviews on the companies they go to, these assessment websites have grow to be sources of stress for



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Why Reputation Management Matters to Your Business – TG Daily – TG Daily (blog)


Reputation administration issues to what you are promoting. The time period “reputation management” means managing what potential clients see once they look you up on-line. More than two-thirds of consumers make selections based mostly on on-line reviews. Twenty-two % of potential enterprise is misplaced if potential clients learn only one adverse article about your group. The proportion rises to 44 % if clients see two destructive articles. It climbs even larger, to 59 %, with three.

In different phrases, destructive commentary about your organization instantly impacts your capacity to hold and develop your corporation.

Why It’s Important

The net and social media have turn out to be powerfully influential in driving clients to buy services. It’s a fantastic profit to shoppers as a result of on-line info conveys each info and the vary of decisions.

Think of the final time you purchased one thing. Whether you obtain on-line or in a bodily retailer, it’s very doubtless you appeared up info on the internet earlier than buying. That’s true whether or not you acquire athletic footwear or a brand new smartphone. You might have in contrast product info and costs. You might have appeared on the product to see the way it differed from rivals. You might have learn buyer reviews and skim buyer scores of the corporate and product.

But the profit to shoppers from info and array of decisions additionally carries a possible draw back for corporations. Much extra knowledge out a few enterprise exists, outdoors of your management. Every level at which a buyer might look your organization up on the internet constitutes some extent at which popularity administration can have an effect on their determination and look at of your organization. Your product, enterprise and personnel could also be reviewed on amazon.com or yelp.com. You could also be talked about in social media postings on Facebook, Twitter, Instagram, Snapchat and extra. You might obtain feedback in your firm websites, each net and social media. Even your hiring processes and firm tradition may be reviewed on Glassdoor.

If the feedback are unfavorable, you want to actively handle them to shield your gross sales and model.

If the feedback are constructive, you want to harness them to drive extra gross sales and additional your model popularity.

You can see now why 89 % of managers consider that managing status danger is extra necessary than managing strategic danger within the firm.

Set up a Monitoring System

Don’t wait till you discover gross sales slipping or a specific product promoting out due to wonderful phrase of mouth to begin monitoring your on-line popularity. You want to arrange a system of fixed monitoring.

There are processes that may seek for your organization and product names. Set up methods to monitor hashtags and different related mentions.

Negative Comments

Don’t worry adverse feedback. First, in case your product and providers are top quality and your staff have been educated properly to serve clients, adverse feedback are unlikely to happen to any nice diploma. Plus, they gained’t be substantive in the event that they do occur. Second, whereas unfavourable feedback might sting, make them your good friend. An sad buyer or product assessment can provide you with a warning to areas that basically might profit from enchancment.

So how do you handle your popularity within the occasion of adverse feedback? Here’s a step-by-step information:

1. Respond Immediately

Don’t let a unfavorable remark, of any variety, stand and not using a nice rebuttal from the group. The response’s content material, in fact, will rely upon the character of the remark. If the remark is sad with the services or products, you’ll be able to level out counterbalancing knowledge in case you have it. “Eighty-five percent of our customers have rated [the product] 4 stars or above” might probably flip a grievance right into a sale. It makes the corporate look assured and proud.

If a adverse remark really does level out an issue, observe that you’ve taken steps to rectify the state of affairs. If it appears applicable, thank the client for the alert. Tell them you’re utilizing the knowledge to drive enchancment. Express concern that the client didn’t get a services or products they have been proud of. You are primarily responding as customer support departments do with a grievance. You’re simply posting the response slightly than utilizing a phone or e-mail response to a person.

While responding, all the time keep in mind that you’re posting a response for the general public to learn. The final level is that on-line readers ought to take away constructive info — that info being both most individuals don’t have an disagreeable expertise, or you’re fixing it as quickly as attainable. And then do take steps to repair it, in fact.

2. Never Remove Comments

Even if in case you have entry, by no means, ever take away a destructive remark. It will make you appear defensive. Readers might view it as an indication that you’ve one thing to disguise. An try at deletion makes the state of affairs worse, not higher.

three. Contact the Customer If Possible

If a unfavourable remark is related to contact info, attain out to the poster. Explain the state of affairs. Offer a profit to them. Again, that is very comparable to what you’d do with a dissatisfied buyer in a customer support division. You need the individual to be a glad buyer, not sad.

Once the state of affairs is resolved, attempt to flip the unfavorable remark right into a constructive one. You can instantly ask for a comply with-up.

Positive Comments

Positive feedback, in fact, are nice information for your enterprise. Here are steps to maximizing and creating constructive feedback:

1. Ask for Feedback

One of the most effective methods to seize constructive suggestions is to ask for it. Asking clients to offer you a star score with feedback is a tried-and-true technique of garnering constructive knowledge. Feedback knowledge is a wonderful means for you to discover out what buyer perceptions of a services or products are.

If constructive, mine the feedback to be used in your social media. If some feedback level out room for enchancment, make these enhancements.

2. Maintain an Active Online Presence

You should keep an lively on-line presence as a part of fame administration. There’s no approach round it. The type might be common weblog posts in your web site or content material on Facebook, Twitter, LinkedIn, Instagram, Snapchat and another outlet you assume is related to your enterprise.

Social media content material can take many types. You can share constructive suggestions knowledge. You can share your scores. You also can actively develop content material to share with the general public. You can create surveys and questionnaires that permit the general public to categorical their ideas. Harness the essence of social media: the power to collectively share. At its greatest, social media is a dialog. Tap the facility of that dialog.

three. Develop Content to Position Your Company

One of the simplest types of on-line popularity administration is to develop broad content material regularly. Developed content material ought to give worth to the client. Over time, it can place your organization as a go-to supply for assist and knowledge. The outcome? A constructive impression that drives gross sales.

You can develop informative and useful weblog posts on what you are promoting, for instance. If your small business is actual property, present posts on the 5 greatest methods to put together a home on the market. The particular person realtors may give this info to shoppers. Sales may be pushed for each the realtors and the shoppers. If the enterprise is a plant nursery, present focused info on which bulbs are in season. Give detailed recommendation on how to plant.

Reputation administration is a key a part of doing enterprise in the present day. It consists of counterbalancing any unfavorable impressions of an organization, items or providers and establishing constructive impressions. These steps will enable you to maximize each.



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Amazon now anti-showrooming, Target aims small, brand soul, the elephant in the store, local SEO – Home Accents Today (blog)


Weekly 5amazon

1.) The pot and the kettle

Name a web-based retailer that has benefited extra from the follow of showrooming (purchasing an merchandise in retailer solely to purchase it on-line) than Amazon. That’s why this story from TechCrunch may elicit an exasperated chuckle or two.

According to the report, Amazon was lately granted a patent that “could be used to prevent brick-and-mortar retailers from leveraging technology in their stores that could stop shoppers from comparing prices of in-store products to those online.” Basically, Amazon does not need shoppers to have the ability to showroom its merchandise inside its bodily shops. 

Target

2.) Smaller Targets on track?

Target is piloting a smaller retailer program with heavy penetration in Chicago in hopes of recapturing momentum, in accordance with a report from the Chicago Tribune.

Robert Reed, the writer of the report, notes that the shops are strategically positioned in densely populated communities with close by flats, condos, public transportation hubs, downtown facilities or universities and whereas they’re “trimmed down” variations of the 175,000-sq.-ft. Target shops, they provide curated choices of attire, meals, drinks, workplace provides, housewares, hardware and electronics.

merchandised

three.) Got soul?

That’s a query requested by Furniture Today’s Erin Berg, who says that is maybe the most necessary factor to think about when taking a look at how corporations can greatest market themselves to an ever-educated shopper base.

“Does your brand connect with its target customers and relate to them without focusing on product — or even showing it?” Berg asks. “My guess is that you think it does because you have an area of your website where you have images of smiling employees, company picnics, charity events or even a video of people building furniture. Those are all great visuals of elements of your brand, but when you treat them as separate pieces of your brand rather than integrating them, they can feel asynchronous, or worse, disingenuous.”

Closed

four.) Here’s the drawback

Bob Phibbs, the retail physician, writes an essay for LinkedIn that examines what retail’s largest drawback is at this time. It’s not climate and it isn’t e-commerce. It’s angle. Specifically, it is the angle on the retail gross sales flooring. Read all of it right here.

“The elephant in the room is your customer service, we simply won’t be coming back when we have these types of forgettable retail experiences,” Phibbs writes. “But you’re probably not paying attention to that truth because you’re too busy decrying the death of the luxury shopper. Or saying that omnichannel is the only way forward. Or offering yet another loyalty discount program. How wrong you are…”

5.) The extra you recognize


We’re all the time on the lookout for nice hyperlinks to function in the Weekly 5 and we’ll all the time welcome your assist. If you discover one thing fascinating or noteworthy, you’ll be able to share the hyperlink in the field under, by way of e-mail at tlester@homeaccentstoday.com or on social media. You can discover me on Facebook or Twitter.



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Why can’t all phones last this long? The Moto Z2 Play is a battery behemoth – Digital Trends


Motorola’s sleeper hit last yr wasn’t the nicely-marketed Moto Z Force, however the Moto Z Play: A sub-$450 smartphone with strong efficiency and wonderful battery life. This yr’s successor, the Moto Z2 Play, hits the identical robust notes with some inner upgrades, however at a barely greater worth. Is it value it? Find out in our Moto Z2 Play evaluation.

Industrial design, straightforward-to-use Moto Mods

The unique Moto Z Play appeared industrial, and the largely unchanged design of the Moto Z2 Play retains that aesthetic. It takes a step backward, although,  with a two-tone rear that makes it appear as if there’s an excessive amount of happening. The modern, black colour additionally disappears in favor of grey and gold choices — we’re not followers (blue and black can be found in sure markets).

Button placements stay the identical, with the quantity rocker on the correct edge, above the facility button. Unlike the flagship Moto Z collection, the Z2 and the Z Play retain the headphone jack on the underside, subsequent to the USB Type-C charging port. On the entrance, the one distinction from last yr’s Moto Z Play is the entrance flash and the fingerprint sensor, which seems extra oval than sq..

The 5.5-inch AMOLED display has a 1,920 × 1,080 pixel decision, and it seems to be nice. Colors are vibrant and pretty correct, and the display seems sharp. Sure, there’s a lot of unused area across the show, however one of many first belongings you’ll discover concerning the Moto Z2 Play is the way it’s so skinny and lightweight. Motorola has shaved off 1.01mm from the predecessor, making it impressively skinny at simply 5.99mm. That has additionally reduce down on weight by 20 grams. Sadly, you’re nonetheless caught with a large digital camera bump on the rear — the telephone gained’t sit flat on a floor.

Fortunately, because the Moto Z2 Play nonetheless helps Motorola’s Moto Mods, you possibly can magnetically snap a case or cowl on the again to masks the rear design and make the digital camera flush. All of Motorola’s “Z” units are modular — there’s a 16-pin connector on the again, and also you magnetically snap “Moto Mods” so as to add options. There’s the JBL Soundboost mod, which principally provides a giant speaker to your telephone; the Hasselblad digital camera mod, which turns the telephone into a level-and-shoot; or you possibly can go for less complicated mods like stylistic covers, or battery packs.

We assume Motorola’s modular system is nice, and it’s an extremely consumer-pleasant expertise. The mods that have been launched last yr labored virtually flawlessly, although the covers typically have a barely seen hole. Our principal drawback with the Mods? They’re too costly. The JBL SoundBoost is $80, the Incipio Power Pack begins at $64, the Incipio car dock is $65, the Mophie juice pack is $80, and the Hasselblad mod and the projector are each $300 every. The ecosystem is expensive.

We nonetheless actually like utilizing the telephone with out a mod as a result of it’s so delightfully skinny, however we’re glad Motorola is going robust with improvement of those Moto Mods.

Good efficiency, close to inventory Android

The Moto Z2 Play crushes on a regular basis duties like e-mail, messaging, net shopping, and social media. It’s because of Qualcomm’s Snapdragon 626 processor, however the 3GB of RAM definitely helps. We didn’t encounter any points whereas operating by means of apps, navigating by means of the house display and settings, and even once we used the cut up-display mode to multitask between two apps.

Performance wasn’t flawless, nevertheless. While most video games similar to Breakneck and Sup carried out with out a hitch, we did see some efficiency dips in some graphics-intensive video games like Batman — The Telltale Series. Here are some benchmark scores our Moto Z2 Play assessment unit acquired:

  • AnTuTu: 66,687
  • Geekbench four Compute: three,183
  • 3DMark Sling Shot Extreme: 464

For comparability, the $750 Samsung Galaxy S8’s AnTuTu rating is 155,253, the $400 ZTE Axon 7 scored 142,672, and the $230 Moto G5 Plus scored 63,190. Benchmarks scores aren’t the be-all and end-all of efficiency, and once more, we’ve got but to run into points with efficiency outdoors of intensive video games.

The lack of visible modifications to Android 7.1.1 Nougat possible improves efficiency — the software program expertise is similar to inventory Android, or the expertise you’ll discover on the Google Pixel. The minor variations are principally enhancements, like Moto Actions. These offer you gesture shortcuts like beginning the digital camera with a double twist; or chopping the telephone in air twice to set off the flash shortly. You also can make the telephone cease ringing if you decide it up, or activate “One Button Nav” to make use of the fingerprint sensor as your most important navigation, as an alternative of the on-display Android icons.

One of the primary belongings you’ll discover concerning the Moto Z2 Play is the way it’s so skinny and lightweight.

Moto Display gives an ambient lock display that fades in notifications to save lots of energy, and it will probably additionally take away dangerous blue mild  out of your telephone earlier than bedtime.

One of our favourite options is Moto Voice — it’s been round for a while, however the voice assistant is a little extra focused in what it could actually do. It’s like what Samsung’s making an attempt to do with Bixby, however on a smaller scale. There’s no want for a conventional set off phrase, like “OK Google,” so you possibly can simply say, “Show me Chrome,” and the Chrome icon will pop up on the prime of the display. Swipe it down, and the app will open. This works with any app put in in your telephone, and you may as well say a few different phrases like, “Show me my calendar,” and “show me the weather.” It might not work in the event you’re in a considerably noisy surroundings, however it may be tremendous useful in the event you’re driving. It additionally stated the phrase was safe and tied to my voice, however a coworker was capable of set off it by merely mimicking my voice.

There’s additionally a Verizon app referred to as AppFlash that opens once you swipe proper on the house display — it’s primarily mimicking Google Now, and fortunately you possibly can flip it off for Google’s answer as an alternative. Google Assistant is additionally current, permitting you to regulate your supported sensible house units, and extra.

The software program expertise is nice on the Moto Z2 Play. If you’re an avid gamer, you could need to go for a extra highly effective system just like the OnePlus 5.

Camera struggles in low-mild

In broad daylight, the Moto Z2 Play takes nice pictures with its 12-megapixel rear digital camera. As you possibly can see in a number of the pictures we took, pictures are detailed and have correct colours. There’s even a properly-designed Pro mode, in case you need to have extra management over the digital camera.

We did discover some slight shutter lag, so sometimes — even in broad daylight — the digital camera did take a blurry shot once we moved a little. There’s no optical picture stabilization to mitigate this, so simply take note you’ll need to be very nonetheless when taking pictures. This is worse in low-mild conditions, as a lot of pictures find yourself barely blurry. If they’re not blurry, there’s loads of noise. It’s definitely a succesful digital camera, however it might not all the time be dependable.

The entrance-dealing with 5-megapixel digital camera is normal, and there’s a flash to assist all you selfie-lovers. There’s additionally a beautification mode right here, which removes blemishes in your face.

Great battery life

One of the most effective options of the unique Moto Z Play is its battery life — it gave us almost two full days of use. While the Moto Z2 Play’s battery is definitely higher than most smartphones available on the market, it’s sadly inferior to its predecessor. It’s straightforward to see why — Motorola made the choice to go for a thinner telephone, whereas chopping the battery capability from three,510mAh to three,000mAh. We would have most popular a longer-lasting battery over thinness.

But once more, that’s to not say the Moto Z2 Play doesn’t endure. It will most undoubtedly offer you greater than a full day of use, and a minimum of two days with mild utilization. With heavy utilization, we started the day with a full cost, and by 6 p.m. it was round 45 %.

The Moto Z2 Play additionally makes use of Motorola’s TurboPower quick-charging know-how. In fifteen minutes of charging, our system went from 30 % to 47 %. It gained’t beat OnePlus’ Dash Charge know-how, however it’s nonetheless lots quick.

Warranty, worth, and availability

Motorola gives a commonplace one-yr restricted guarantee from the date of buy. It covers defects from the manufacturing course of, however you gained’t be coated for any injury from unintentional drops, or dips in water.

Only the Verizon mannequin of the Moto Z2 Play is obtainable now from each Verizon and Motorola’s web sites. It can be in Verizon shops beginning July 6, and it prices $17 per thirty days for 24 months, or you should purchase the telephone outright with out a cost plan for $408. Early consumers will get a JBL Soundboost 2 speaker without spending a dime, which might in any other case value $80. On one other service? Don’t fear — Motorola stated the Z2 Play will even be out there unlocked from its web site later this summer time, although at a greater worth of $500.

Our Take

The Moto Z2 Play’s robust factors are wonderful battery life and enjoyable mods you should use to reinforce your smartphone. It’s the telephone to get when you’re on Verizon, however Motorola could also be asking a little an excessive amount of with a $500 price ticket for the unlocked model.

Is there a higher various?

Yes. The OnePlus 5 is a no-brainer because it gives superior efficiency, a higher digital camera, and an equal if not higher software program expertise — all for the comparable worth of $480. The solely problem is it’s solely suitable with GSM networks, so it gained’t work on Verizon or Sprint’s community.

There’s additionally last yr’s ZTE Axon 7, which you will get for lower than the unique $400 asking worth. It’s possible nonetheless extra highly effective because it makes use of the Snapdragon 820 processor, however what the Moto Z2 Play has on these phones is much better battery life.

How lengthy will it last?

Motorola helps its units for 2 years or much less, sadly. Expect an replace to the subsequent Android model, however we will’t say for positive if it’ll get Android P. The firm has additionally not absolutely dedicated to issuing month-to-month safety updates for all of its units, so you ought to be cautious. The present safety replace is from May 1.

The Moto Z2 Play is prone to water injury, however fortunately there’s no glass on the rear, so it’s much less fragile than phones just like the Galaxy S8. Still, we’d advocate getting a case.

Should you purchase it?

Yes. If you’re on the Verizon community, or if battery life is an important facet of a smartphone for you, the Moto Z2 Play is a good purchase — much more so when you like a number of the Moto Mods. If you’re on a GSM community, although, we strongly advocate going for the OnePlus 5.



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