Two advertising businesses in Shenzhen have imagined what the world might appear to be if China took over America by creating US currency that includes the faces of Chinese emperors.

The ‘Take Over America’ marketing campaign is a daring transfer initiated by two little-recognized corporations: Ittiz (a advertising company) and Global From Asia (a convention organiser and podcast producer concentrating on ecommerce).

The duo despatched pink envelopes containing precise US payments with detachable stickers of Chinese emperors to 500 of the most important corporations in Shenzhen, together with Lenovo, ZTE, Meizu, Huawei, Haier, Oppo and DJI. Each observe is customised to every model with “Are you ready to take over America?” printed.

US$1: George Washington turns into Emperor Kangxi
US$5: Abraham Lincoln turns into Emperor Tang Taizong
US$10: Alexander Hamilton turns into Emperor Wu Zetian
US$20: Andrew Jackson turns into Emperor Ming Cheng Zu
US$100: Benjamin Franklin turns into Emperor Qin Shihuang

The timing for this stunt deliberately coincides with the upcoming US Independence Day vacation subsequent week, as a result of what higher day to trace that the US is susceptible to dropping its international hegemony?

Apart from the comedic facet of the altered currency, the political aggressive undertones are evident. Ittiz got here up with the thought for the marketing campaign a number of months in the past after contemplating the result of the US presidential election. Sean Davis, CEO of Ittiz, stated with the present state of globalisation and the overall interconnectedness of nations, the probability of China’s rise is as possible as ever.

The company needed to create “something that taught companies in Shenzhen the value of thinking creatively”, stated Davis. He believed this to be a artistic method to spotlight the significance of selling for Chinese corporations going international by tying it in instantly with precise cash.

Davis expects this marketing campaign to appeal to extra consideration to his company and showcase what Ittiz can do for shoppers. “One of the other reasons we ran this campaign was to showcase the creative abilities currently available in Shenzhen. A lot of the time there is a large focus on hardware, while the creatives are left out in the cold,” he said. “We wanted to show that Shenzhen is not only a place for hardware innovation, but for innovation on all fronts, such as, in our case, marketing, branding, and design.”

To this, Mike Michelini, CEO of Global From Asia, added, “We are anticipating quite a response as something like this has previously not been done in Shenzhen. We feel this idea will stick into the brains of the recipients and help build an overall reputation for us in Shenzhen.”

We hope that this does not stick within the brains of the US Bureau of Engraving and Printing for, gasp, defacement of currency, a violation of Title 18, Section 333 of the United States Code.

 



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