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Latest Brand Management Online News

Belk agrees to sell the company for billion to Sycamore Partners
“We have great respect for Belk's management team and associates, its deeply rooted brand, its footprint of stores and its growing online presence,” said Stefan Kaluzny, Sycamore Partners managing director. “Belk is exactly the kind of investment we …
Read more on Charlotte Observer

Brand management can make companies stand out online: Experts
Brand management will be one of the keys to promote Chinese companies' growth, as the country heads toward an era of online economy, experts said on Saturday. "Traditionally, a company's brand is just a symbol because it has brick-and-mortar stores to …
Read more on ecns

Social Networking Platforms For Social Communications

Today the majority of us are connected by means of many social networking websites and this is one of the most convenient ways to stay in contact with your friends. Facebook is one of such social networking websites, at you can utilize unified messaging portal where you can now talk to your friends via all real time communicating means from email and up to SMS, chat or Messages through a single access point at Facebook.

A single social integrated Inbox for all social communication is really an excellent offer. It is a structured social communications with your preferred group of friends; easy, spontaneous, smooth. It is simple to avoid spam and noise out and may have a white list of selected friends circle in.

All of this is provided to you by Facebook.

No doubt a unified messaging system with your friends is the future. User side harmonization is good and is particularly useful, comprehensive, friendly, streaming. It can help to simplify your interactions and will allow you to see a thorough picture of your communications with a specified friend via all instant means.

What does it need of you to get the advantages of these services?

When you register to this new system, you will need to provide Facebook your cellular number, and permission to access your IM and external e-mail systems. Facebook already lists all your friends and will rate their value to you based on your communications.

It is easy to afford it as these services are completely free of cost.
There is just one puzzling question; is it actually a truthful service with regard to users? This question is always there on a user’s mind that is a part of any social networking website. There are few awkward things which you will notice on social networking sites and this raises concern about your data privacy on these sites. You can find contextual text advertising campaigns on the side panels of your IM and chats based mostly on exactly what and with whom you communicated.

Can we innocently trust Facebooks personal privacy maintaining? And the main question of all is what about our privacy, ownership of our data, and visibility to what we talk about and with whom?

If we feared Googles search monitoring, that is nothing compared to the exposure level of Facebooks aggregated messaging platform. Will advertisers lurk around our walls on Facebook, hunting for indicative communications from this single inbox?

Facebook is the natural conversation platform of youngsters who without effort discuss almost all with Facebook friends. Lots of these individuals are not aware of the distinctions, privacy implications and the data preying business that just looks for easier ways to get it all.

Do we genuinely want all our interactions harmonized under the auspices of a commercial entity whose business model depends on 3rd party interests and is not directly linked to us? In order to attain our trust Facebook will have to grant us full control over our privacy settings and full visibility of their data collection, storage and usability.

A true user centered web is where services are created around the user, the individual, and for you and me, opening up the siloed gardens of companies that aim to keep you captive in a comforting bear hug. The future lies in real user side services. A user centered approach that treats my data as my asset to keep and proactively manage in a pull based model.

Our personal data is a valuable currency and should be managed by user side database banks that are directly just as committed to us and regulated in the same manner traditional banks are.

Author frequently writes about user privacy and transparency on web. To help you comprehend more about harmonization, contextivity, personalization, User side paradigm from Author visit –

Reputation Repair Information

Whether you know it or not, your company could easily be reviewed on the internet.  The widespread use of the internet has given consumers a medium with which to broadcast their opinions and feelings about your company.  If you are not aware of your internet presence, this negative attention could go unnoticed by you.  In this struggling economy it is important for your business to stay on top of its image and reputation.  A bad online reputation can hurt your business by deterring potential clients and investors and decreasing consumer confidence from current clients.

You should constantly monitor your public image, especially as it is portrayed on the internet.  Customers are researching your company everyday and so should you.  You need to remain up to date on any comment that is written about your company.  From a business standpoint, the publics’ opinion about your company is more important than how you feel about your company.  To stay on top of your public perception, you may require the use of a reputation management company.  When your reputation needs repairing, this type of company can offer services to help maintain the professional image of your business.

It is hard to determine when a negative review or comment will be posted about your business.  A detrimental comment could come from a number of sources.  If a client is dissatisfied with the service or product you provided to them, they may want to vent to others as a warning.  Current and past employees that are unhappy and resentful might want to destroy your reputation and credibility.  Other companies that view your business as a threat will want to remove you as a direct competitor.  These categories of people will potentially publish something negative about you on review sites, comment boards and social networking sites like Facebook and Twitter.

The first step to repairing your reputation is to monitor your company online.  You should perform a Google search to find out what is being said about your company on a regular basis.  When a negative comment is made, you shouldn’t be the last to know.  If you find something that isn’t favorable, you should address it immediately.  Ask the user to share more about why they feel the way they do and respond to their concerns in detail in a professional way.  You may be able to reconcile with the person by offering them an explanation of your actions.  You can ask the site or person that complained to remove the comment, especially if the information is slanderous.  If the person can understand your point of you, they may concede.

You can also apologize to the person and offer some sort of conciliatory gift or token.  This could be in the form of a gift card, coupon or store credit.  Most conflict can be resolved if one person shows that they are humble enough to take some responsibility and make what was wrong right.  This can be a great way for both sides to put the matter behind them.

Think about having a professional reputation management company handle these tasks for you.  Contact Optimum7 to assist you with these methods and more to preserve your positive image or improve your reputation.

Click here to read the rest of Reputation Repair. If you enjoyed this article, you also might like our other stories about Internet Marketing Company.

Online reputation management through social media

Online reputation management is an integral aspect of ecommerce because what people say about your business in the social media can determine its survival and profitability. It is your responsibility as the business owner therefore to ensure that social media is working to your advantage.


One thing that is absolutely important in online reputation management is the quality of content you post on your social networking sites. Great content gets people talking. When there is a buzz surrounding your product lots of people will want to read about it, and the more people read about it the more reviews it’ll generate. Only share newsworthy content through your social network pages because boring or meaningless postings will not generate many reviews for your products.


You have to monitor what is said about you on the social networks. If there are any adverse reviews about your product you should be careful in how you deal with them. Do not get aggressive or launch personal attacks against people who post negative reviews. Instead, ask yourself what lessons you can learn from those reviews. Respond promptly and reassure readers that you have noted their concerns and explain what you intend to do about them.


It is important that you optimize your social network accounts so that they rank highly on the search engine results. If you are on Facebook and Twitter, for example, you need to optimize those accounts so that each time someone searches for a keyword related to your business both pages will show up within the top ten results.


Another online reputation management strategy you can adopt in relation to social media is getting in touch with individuals who are well reputable in your area of business and having them post reviews about your products. This strategy will benefit you for two main reasons. First of all, because of their credentials, people will tend to trust their opinions about your products, and secondly, they are likely to have very large networks of followers who keep track of their reviews and so their reviews will be seen by a wider audience.


For more information about Online reputation management, and please visit

ORM – Brand monitoring tools

A competent ORM (Online reputation management) strategy is vital for any effective online marketing campaign. Some research on the use of social monitoring services for effective ORM showed that there is generally a monitoring tool for every channel that may be chosen to discuss your brand. If utilised, the services will update marketers on conversations about their brands across a variety of channels. Whether these are positive or negative in nature, all feedback is useful.

News alerts services like Google Alerts use keywords to filter relevant information from news entries and send the information as an RSS feed to the user via email. It might be worth setting your brand as a keyword, perhaps along with any detrimental modifiers that may be attached. This way you will be aware of any potentially damaging stories as they break and can respond appropriately.

Blog search engines are also capable of setting RSS feed alerts containing any posts that may make reference to your brand. As well as monitoring blog mentions, there are also services which monitor mentions in blog comments. As the comment sections of blogs are likely to be host to relevant discussions, the ability to monitor and engage in discussions should be valued, especially if the content has a negative slant.

As the use of social media continues to grow, it is likely that many of the discussions about your brands will take place on one or more social channels. Social media aggregators such as ‘Social mention’ allow marketers to monitor mentions of their brands. Once aware of discussions taking place, the right ways to remedy issues can be considered. Often issues can be addressed quickly and directly as they are being addressed on open social platforms.

Brands should attempt to maintain a presence on all relevant forms of social media so that may reach the largest and widest audiences possible but it is bound to become difficult to maintain various different accounts. There are a number of services that can combine multiple social media accounts with real time updates and response capabilities, making sure that you don’t neglect customers who wish to contact you.

ORM is vital to any brand but it is likely that the importance of using these types of internet marketing services will increase as the size of your brand does. In any case, it is always useful to be able to join relevant conversations, as this in itself can increase brand awareness.

Digital Clicks provideinternet marketing services like SEO, PPC, SMO, Web Design and ORM to help your business make more money and generate more enquiries online.

Related Brand Reputation Monitoring Articles

Starwood selects Revinate's online reputation management software service

Starwood selects Revinate's online reputation management software service
SAN FRANCISCO, CA – Revinate announced that another leading brand, Starwood Hotels & Resorts Worldwide, Inc. has selected Revinate's Online Reputation Management software service. Revinate Reputation will be used at both the property and …
Read more on Travel Daily News International

Latest Internet Marketing Internet Marketing News

How To Know For Sure If An Internet Marketing Service Is A Scam
Occasionally, someone asks if certain internet marketing websites bring in clients and whether it is worth it to pay for their premium versions. I won't mention the names of these websites, but let's call them Kelp, Lawdingdong, or Blabbo, to name a few.
Read more on Above the Law

Internet Marketing Tips And Tools To Help Small Businesses Grow Now
Although there are many ways to market your business to help you grow quickly, nothing is more effective than internet marketing. The reason is that it allows you to automate many of your marketing processes by using online tools and scripts. Marketing …
Read more on The Inquisitr

Retailers stick with standard methods when spending online marketing dollars
Search and email marketing continue to dominate marketing budgets for online retailers, making up almost half of the spending, the latest State of Retailing Online report finds. Why? Because they're effective and cost-efficient. Search engine marketing …

Public Relations is built on hating reality, reporters and learning

Public Relations is built on hating reality, reporters and learning
In the last year I've managed to grow my “brand” to the point that reporters regularly tell me of the dark, empty recesses of their inboxes. There are some that boast of only having around a hundred unsolicited emails a day sent to them by public …
Read more on The Next Web

Public relations veteran Alasdair McLean to retire
McLean, a co-founder and director in Edinburgh-based Acumen PR, will step down at the end of September. Co-founding director, Kevin Dorrian, will now be in sole charge of leading the business. Acumen PR was formed in 2002 and works with …
Read more on Scottish Daily Record

Latest Media Reputation News

Maldonado blames media for bad reputation
First there was Lotus CEO Matthew Carter blaming the media for the negativity surrounding F1, even to the extent of claiming that Bernie Ecclestone has been influenced by what he had read, hence his disparaging remarks about the sport, including the …

Anne Hathaway Points Finger at Media for Her Reputation of Being 'Hated'
The actress opened up about public scrutiny, her past mistakes and female support in Hollywood in the September issue of InStyle magazine, stating that men have been the cause of her “unlikeable reputation.” For the Hathaway admits that she felt like …
Read more on TheWrap

From online trolling to death threats – the war to defend Eritrea's reputation
Today it an essential tool for those outside the country to subvert or support the state through forums on sites such as Dehai, Asmarino and Awate, and on social media. Twitter hashtags including #HandsOffEritrea, #LiesAboutEritrea and #Erispotlight …
Read more on The Guardian

How to Have a Good Social Media Reputation

As a business, one should remember this quote: “think before you click”. Always keep in mind that whatever you post and comment reflects your business. A wrong move can taint a good business reputation. In extreme cases, it can even spread virally. To help avoid this, here are some tips to remember:

Have a company social media policy – If you have other people in your business, this is very important to avoid any kind of conflict in the future.
Think before you post – Whether it is just a simple comment or blog post, think about it carefully. Ask yourself, will people misunderstood my message or will I offend someone?
Think before you reply – Don’t start leaving bad replies in haste with the negative comments you receive. Instead, be mature. Keep calm and use the information in a positive way by seeing it as a means to improve.
Think before you fight – If someone picks a fight with your business, don’t do the same! Be disciplined and show that you are not affected by the wrong rumors your competitions spread. This will show that you are classy and has values that you uphold.
Actively seek and encourage positive feedback – You drown out the few negative comments by encouraging your customers to share their positive experiences and feedback on social media. You will also attract loyal followers who will help defend your brand especially in cases where there are bad issues by competitors surrounding your business.
Think before you delay – Did you know that most problems grow bigger when business owners do not reply promptly to a certain issue? Make the client feel that you care! As much as possible, try to resolve issues promptly. This will even turn the customer into being impressed by your promptness since you were able to show that you can handle tough situations.

Always remember that as a business owner, you have an image to maintain. You have an online reputation to take care of. These simple tips will not just aim to help you gain a good reputation but will also help avoid encountering problems in the future.

Please visit Evergreen Profit for more information about SEO, Social Media, Web Design and Online Marketing Strategies.

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