Techzim and TBWA current the Digital Future convention – Zimbabwe’s largest gathering of digital and advertising minds – on 11 and 12 May 2017. The convention brings collectively professionals from numerous sectors to deal with the advertising and public relations challenges introduced by rising digital developments globally.

After a hiatus in 2016, Digital Future 2017 presents speakers from famend organisations, beneath the theme “Digitise, Monetise, Realise”. Sonia Sengupta, Marketing Executive for MNet’s Eastern and Southern African channels, will deliver insights from her experiences as a Market Researcher for GfK (the 4th largest Market Research firm on the earth), specialising in telecoms, shopper electronics and gaming sectors for the Angolan, Mozambican and South African markets. Sengupta will unpack the specter of digital to conventional industries akin to broadcasting, publishing, tourism and transport, serving to attendees to return away with an understanding of how these industries can truly harness digital to be able to compete and keep related.

With two corporations in a race to grow to be the primary trillion greenback enterprise: Alphabet (Google’s mother or father firm) and Apple, Digital Future is proud to current Dane Knezic at this yr’s convention. Knezic is a Technical Solutions Consultant at Google specializing in superior Measurement and Attribution Solutions throughout Google AdWords, Analytics and Tag Manager. As a Measurement specialist, Knezic primarily works with shoppers in implementing superior analytics options, and will make clear the place analytics match into digital technique. Attendees will discover ways to monitor the efficiency of their model’s digital actions, and the right way to optimise digital spend and maximise return on funding via analytics.

Online fame administration is a crucial success issue for each model. Kalay Maistry, Business Unit Head at Magna Carta Reputation Management Consultants will current specialised information drawn from over 20 years’ expertise as a journalist and broadcast technical advisor. With expertise as a Southern African correspondent at organisations reminiscent of Al Jazeera English, SABC, Talk Radio 702, ETV amongst others, Maistry will assist attendees grasp the basics of disaster administration, and find out how to monitor a model’s fame and suggestions on-line, turning clients into model ambassadors within the course of. Maistry may even present a useful status administration training session to provide insights diving deeper into greatest practices and case research in steering a model within the public eye- each on-line and offline. The training will permit attendees to study to create robust, actionable fame administration methods with a transparent return on funding.

Digital Future 2017 might be held at Sango Conference centre, with tickets and info obtainable at www.digitalfuture.co.zw. Like and Follow Digital Future on Facebook and Twitter: @DigitalFutureZW, and comply with the dialog on the hashtag #DF2017. For additional info, contact:

Kuda: 0718 583 710
Kudzanai: 0771 768 408
Stacey: 0774 112 118



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