Edelman has appointed Annouchka Behrmann as head of brand for Hong Kong, efficient instantly.

In her new position, Behrmann will lead the firm’s brand advertising team with duty for strengthening present relationships in addition to constructing new ones.

She can also be tasked with accelerating Edelman’s communications advertising supply to shoppers, drawing on planning, artistic, digital and manufacturing experience to evolve, promote and shield the relationships manufacturers maintain with their audiences.

In a bid to construct an built-in communications company, Edelman Hong Kong has been recruiting skills from digital, promoting and media-shopping for backgrounds.

The agency is at present restructuring round two follow teams – brand and popularity, that are supported by capabilities in digital, artistic, knowledge and so forth.

In her earlier position, Behrmann was managing director at MHP Communications in London, advising American Express, Unilever, BASF and L’Oréal.

Prior to MHP, she labored in each PR consultancies and promoting businesses, together with Hill + Knowlton Strategies, DDB and Nelson Bostock.

Behrmann reviews to Adrian Warr, managing director of Edelman Hong Kong.

“We’re over the moon, having somebody of Annouchka’s caliber goes to make an enormous impression. More than only a brand guru, she has an instinctive understanding of how built-in communications can clear up enterprise challenges,” stated Warr.



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