Fake 5-Star Reviews and Their Cost

This article within the NY Times factors to a attainable turning level in on-line evaluate policing. David Streitfield writes: ” New York regulators will announce on Monday probably the most complete crackdown up to now on misleading reviews on the Internet. Agreements have been reached with 19 corporations to stop their deceptive practices and pay a complete of $350,000 in penalties.”

Online reviews are a strong advertising software — dangerous ones hurting companies and good ones bringing new clients. So the temptation on the a part of companies to pay for good reviews is nice.

Mr. Streitfield once more: “In some instances, the fame outlets bribed their shoppers’ clients to put in writing extra pretend reviews, giving them $50 present certificates for his or her hassle. They additionally went on evaluate websites that criticized their very own fake-review operations and wrote pretend reviews denying they wrote pretend reviews.

The investigation was aimed toward corporations based mostly in New York, however it is going to have a wider attain. “This shows that fake reviews are a legitimate target of law enforcement,” stated Aaron Schur, senior litigation counsel for Yelp, which has taken an aggressive strategy in screening out reviews it believes to be false. Yelp just lately sued a California regulation agency for writing pretend reviews of itself.” Read extra right here: Give Yourself 5 Stars?

 It’s unhappy when companies need to resort to getting false reviews to look good. Why not do a greater job and get nice reviews from clients?

dangerous on-line reviews paying for false reviews

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