Google at the moment introduced it’s rolling out improved detection and filtering techniques to stop manipulation on Google Play and “protect the integrity of the store.”

Writing on the Android Developers Blog, Google Search Quality Analyst Kazushi Nagayama and Product Manager Andrew Ahn stated builders typically use fraudulent installs, pretend reviews, and incentivized scores to control the location of their apps within the retailer. The improved detection and filtering methods are meant to chop down on that.

“If an install is conducted with the intention to manipulate an app’s placement on Google Play, our systems will detect and filter it,” Nagayama and Ahn wrote. “Furthermore, developers who continue to exhibit such behaviors could have their apps taken down from Google Play.”

They added that one of these manipulation violates the Google Play developer coverage and harms different builders by hindering their modifications of being found or really helpful.

“Ultimately, they put the end users at risk of making wrong decisions based on inaccurate, unauthentic information,” Nagayama and Ahn wrote. “These important changes will help protect the integrity of Google Play, our developer community, and ultimately our end user.”

They did not go into element concerning the new techniques, however stated that within the “vast majority of cases, no action will be needed.” They suggested builders who’re working with a 3rd-celebration advertising businesses to make sure any promotions for his or her app are “based on legitimate practices.” Check out Google’s Developer Support Resources for extra info.

This challenge made headlines late final yr when Bell Canada was slapped with a $1.25 million CAD nice (about $969,330 US) from Canada’s Competition Bureau after posting pretend reviews within the App Store and Google Play to spice up the rankings of its free MyBell Mobile and Virgin My Account apps. Meanwhile, BlackBerry in 2013 was accused of posting pretend reviews of BBM for Android to bolster its scores, although the corporate denied these claims.

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