The Reif Center’s facility upgrades, accomplished in May of 2016, ushered in a new period for the group. One aim of these enhancements was to make sure supply of a 21st Century theater-going expertise to the group, and the Reif hasn’t dissatisfied.

“I still hear ‘oohs’ and ‘aahs’ from patrons as they walk into the lobby,” stated Reif President, David Marty.

But completion of the renovation didn’t imply the work of bringing the Reif as much as in the present day’s requirements was carried out.

It had been many years since the Reif took a tough take a look at their model picture, and the Reif’s Marketing Committee determined that an improve of the picture of the Reif was as necessary as an improve of the bodily area.

“We [inside the Reif organization] know our story so well,” stated Reif Marketing Committee Chair, Bud Schneider. “It is truly an amazing and inspiring one! But it’s time to do a better job of sharing that with our community.”

“We have a fabulous physical space that received an amazing upgrade, and now it is time to refresh our brand image, and to do a better job of telling people about the Reif,” added Schneider.

This previous summer time, the Reif issued a request for proposals to varied advertising businesses for the function of redefining the Reif model. Out of 9 respondents, they interviewed three. Pineapple Reputation Management from Anoka, Minn., rose to the prime shortly.

This small, scrappy agency had a terrific historical past with non-income and humanities-associated organizations. They additionally proposed a superb course of that concerned market analysis, inner and exterior interviews with Reif Center stakeholders, artistic brainstorming workshops, and extra.

“Through the branding process with Pineapple RM we affirmed lots of things,” stated Marty. “Insights from the interviews and workshops told us that the Reif Center is living up to its mission of ‘Stimulating Arts in Northern Minnesota.’ The Reif is a valued asset to our community, not only in terms of enriching our community life, but also as a recruitment tool and an economic driver. Moreover, the Reif Center attracts a large and diverse segment of Grand Rapids residents and residents from surrounding communities. Lastly, the Reif is more than what happens on the stage – it delivers meaningful, once-in-a-lifetime experiences to people on stage, off stage, and beyond the stage.”

It was these insights that helped information the artistic design of a new emblem – a daring “R” to switch the earlier emblem. This new change shall be represented in future Reif playbills, mail and emails from the Reif Center, and even on their new billboard on Highway 2 West in Grand Rapids.

The Reif, which celebrates its 37th anniversary this month, is getting into a season of Renaissance it appears: New constructing, a model refresh, and – efficient July 1 – a new President (David Marty is retiring after 21 years with the Reif). Exciting occasions are forward for this group gem.



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