Paramount Pictures has employed Disney Animation Studios and Pixar advertising exec David Sameth to the position of President of Worldwide Marketing. The transfer comes amid a revamp within the advertising and publicity departments that began when Megan Colligan departed in November as worldwide president of selling and distribution. That position had been shared, and yesterday different key positions have been crammed.

Sameth, who at Disney was EVP and Head of Theatrical Marketing for Disney Animation Studios and Pixar, will report back to Paramount chairman and CEO Jim Gianopulos and be chargeable for the design, improvement and implementation of all advertising and promoting methods for Paramount Pictures’ international theatrical releases. He begins February 1.

“David is an incredibly talented, visionary marketer who has created some of the most iconic and successful campaigns in our industry’s recent history,” Gianopulos stated at present in saying the rent. “He has experience launching an array of films from big franchises to small, specialized endeavors, and everything in between. His insights, experience and reputation make him a very welcome addition to our team.”

On Wednesday, Rebecca Mall, Co-President of Domestic Marketing, unveiled 5 promotions within the division together with David Waldman, who was promoted to EVP Domestic Publicity; Irene Trachtenberg named Head of Worldwide Marketing Partnerships; Beth Pinker to SVP Field Publicity & Targeted Marketing and Susannah Steinberg to VP Field Publicity & Targeted Marketing; and Michelle Rydberg to VP National Publicity.

Sameth’s run at Disney included oversight of campaigns together with for Toy Story three, Tangled, The Muppets, Brave, Wreck-It Ralph, Monsters University, Frozen, Big Hero 6, Inside Out, Zootopia, Finding Dory, Moana and this yr’s Coco.

“While it is with sadness that I leave the Disney family I’ve come to know and love, and which has provided me with amazing opportunities and projects over the last 9 years, it is with great anticipation that I look forward to the next chapter at Paramount. Exciting challenges and great things await all those there, and under Jim’s leadership, I can’t think of a more exciting place to be.”

Before Disney he had stints at DreamWorks and Universal.

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