OBI4wan, which is backed by Main Capital, has acquired Amsterdam-based Buzzcapture, a software program-as-a-service fame administration firm. No monetary phrases have been disclosed.


The Amsterdam based mostly software program as a service (SaaS) status administration company Buzzcapture has been acquired by OBI4wan, during which Main Capital owns a majority stake. Both organisations supply excessive finish SaaS options for (social) media monitoring and webcare. The acquisition strengthens each organisations as market chief for webcare and media monitoring. Clients of OBI4wan and Buzzcapture embrace ING, DHL, VICE Media, Warchild,, Boskalis, Schiphol, Univé and McDonald’s. Clients of each organisations achieve worth by way of mixed, and subsequently distinctive knowledge insights, from over 20 million on-line and social knowledge sources, in addition to a number of offline sources, like radio, television and print media (newspapers and magazines).

OBI4wan, since July 2016 strategically and financially supported by Main Capital, has formidable plans to broaden each domestically in addition to overseas. Charly Zwemstra (Managing Partner Main Capital) “We foresee a significant consolidation in the Benelux and DACH in this growing market segment. The combination of OBI4wan and Buzzcapture creates a market leader in the Benelux region, this is a big step forward to become a leading player in North-Western Europe with emphasis on the DACH region.”

“The match between OBI4wan and Buzzcapture actually makes a lot of sense”, as emphasised by Buzzcapture CEO Alex van Leeuwen. “Whereas OBI4wan excels with the solution for webcare and messaging, Buzzcapture already offers high end tooling and service for monitoring and reputation analysis for years. The joining of forces brings together the expertise, in-house knowledge and development of both organisations. This manifests itself in innovative solutions for reputation analysis and customer service.”

Alexander de Ruiter, OBI4wan CEO, explains: “The combination of Buzzcapture and OBI4wan provides a complete Best of Breed solution for our clients and offers a solid foundation for our international expansion”. The opening of a Berlin workplace gives perspective for one worldwide answer for media monitoring, webcare and popularity administration. The becoming a member of of forces leads to a market chief for the Benelux, the place each organisations have already got shoppers in Belgium, France, Italy, Germany and different nations.

About OBI4wan
Since 2009 OBI4wan helps organisations with a profitable implementation of media monitoring and on-line buyer contact. The consumer-pleasant device help shoppers with on-line and offline media monitoring, webcare, messaging, social analytics and content material publishing.

About Buzzcapture
Buzzcapture is a world popularity evaluation bureau, situated within the coronary heart of Amsterdam. Since 2006 the bureau presents, by use of the Brand Monitor, insights from (social) media knowledge to clients in numerous sectors just like the monetary sector, medical insurance, non-revenue, retail and the pharmaceutical business.

About Main Capital
Main Capital is a personal fairness and Mezzanine Capital investor with an unique concentrate on the software program sector within the Benelux and DACH space. Within this sector, we’re probably the most specialised firm in administration buyouts and later-stage progress capital. Main Capital has roughly € 150 million underneath administration for investments in mature however rising software program corporations within the Benelux and DACH space. An skilled workforce of execs manages the Private Equity Funds.

In the present portfolio of Main Capital are quickly rising (SaaS) software program corporations like Artegic (Germany), OBI4wan, Axxerion, b+m Informatik (Germany), Ymor, Roxit, OnGuard, Sharewire, SecondFloor, ABIT/EuroSystems (Germany), Sofon, Connexys, Regas, ChainPoint, RVC and TPSC. Main Capital realised many profitable exits like IASO to GFI/Solarwinds, Zetacom to Gilde Healthcare, Actuera to Waterland Private Equity and VisionWaves to IFS AB.

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