Boston, Massachusetts, Sept. 12, 2017 (GLOBE NEWSWIRE) — Reputation Institute continues to construct upon robust international progress and investments with the enlargement of places throughout the United States and the appointment of Sue Tobias, William Shifflett, Phil Fox and Ivan Rocabado as Vice Presidents and Consulting Directors to steer strategic hubs in Chicago, Atlanta and the West Coast.

Sue Tobias and Phil Fox be a part of to steer Midwest operations from Chicago.

Sue Tobias brings a robust experience as a strategist, marketer and measurement skilled with over twenty years of worldwide expertise working with Fortune 500 corporations, nonprofits, foundations and social enterprises. Her personal sector experience is based on in depth expertise in progress technique, model administration, innovation, and within the social sector working with firms to construct CSR methods and with foundations and nonprofits to measure influence. At Reputation Institute Sue is a shopper thought management companion, offering senior executives counsel on the level the place management, technique and communications converge. Sue works with shoppers to measure popularity and use knowledge insights in creating methods to strengthen fame and drive enterprise progress. Before becoming a member of Reputation Institute, Sue was on the school of the Lake Forest Leadership MBA program, offering a broad information base of experience in areas which are important for fulfillment in immediately’s enterprise setting. Sue has held senior management roles together with Founder of Melrose Street Research and Strategy, and Principal of Mission Measurement and of The Cambridge Group.

Phil Fox’s appointment at Reputation Institute builds upon his robust basis as a artistic, strategic thinker with over a decade of main and secondary analysis expertise throughout shopper items, retail and numerous service industries. His earlier successes in knowledge visualization, analysis design, shopper/shopper analytics, product improvement, shopper relations, venture administration, visible storytelling and staff management will deliver vital contributions to Reputation Institute’s progress. Before becoming a member of Reputation Institute, Phil held management roles at Nielsen because the Director, and earlier as Senior Manager, of Consumer and Shopper Analytics. Before Nielsen, Phil was a Senior Consultant with Euromonitor International.

William Shifflett joins to steer Southern operations from Atlanta.

William Shifflett joins the staff as a dynamic chief with a confirmed monitor report over fifteen years of making worth for stakeholders, leveraging experience in enterprise improvement and administration, strategic advertising, challenge execution, massive knowledge analytical options, software program and know-how alignment, model improvement, media planning and measurement, and staff management to determine and help true organizational wants. William developed his experience with senior management roles together with IRI the place he was the Principal and Vice President, and beforehand the Director of Consulting Services, and at Nielsen the place he was the Global/National Account Manager and beforehand the Consultant for Global Business Solutions.

Ivan Rocabado joins to strengthen Eastern operations from Boston.

Ivan Rocabado joins Reputation Institute as a outcomes-pushed international strategic analysis professional with a demonstrated capability to assist shoppers develop and profitably develop. His confirmed potential to construct relationships with senior-degree shoppers consists of figuring out enterprise challenges, introducing progressive analysis practices, and delivering extremely custom-made insights and proposals based mostly on a deep understanding of the enterprise throughout numerous nations and cultures whereas successfully managing multi-nation enterprise groups. Before becoming a member of Reputation Institute, Ivan’s management roles included Vice President and Client Partner at Isobar, and Senior Vice President and Global Key Account Manager at GfK.

“We are excited to have these exceptional leaders joining the Reputation Institute North America team,” stated Michele Tesoro-Tess, Executive Partner of Reputation Institute. “Their combined expertise provides exceptional value for Reputation Institute clients, bringing precisely the right combination of insights for CCOs, CMOs and decision-makers interested in understanding and managing key drivers for the reputation landscape in North America.”


About Reputation Institute

Reputation Institute’s RepTrak® methodology is the gold commonplace within the science of fame. Reputation Institute helps international corporations unlock the facility of their reputations for aggressive benefit. Reputation Institute has carried out analysis during the last 20 years on 7,000 corporations throughout 40 nations creating the most important international normative database on the earth on fame administration, KPI’s, benchmarks, metrics and greatest practices.

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