Should Your Business be Spending Money on Yellow Page Ads?

This time of yr, the Yellow Page reps are busy on the telephone calling companies like yours to get them to resume advertisements in paper and on-line variations. A variety of my very own shoppers are cancelling any advert spending they presently do.

If you’re amongst those that are spending tons of, if not hundreds a month on YP be sure to watch the video above. Unless your goal market is — for instance — seniors, likelihood is  you’re losing cash on something however the free YP listings.

yellow page searches on Google hot trendsCheck out this image of a seek for ‘yellow’ pages in Google scorching developments for the US. This refers to on-line searches solely and can embody each searches for services and other people on the lookout for assist from YP for one cause or one other. In any case, you’ll be able to see that the development is dramatically down.

For options, look to local on-line websites like well-liked directories and free used merchandise web sites. These can generate plenty of focused enterprise — a a lot better greenback spend than by way of the YP.

Also, don’t neglect your popularity advertising. That is, ensure you get nice reviews out of your clients and publish these reviews on the online by means of websites like Google+, Yelp and Yellow Pages (your free itemizing). This will get some ‘eyeballs’ to your enterprise and a few SEO ‘love’ from the various search engines.

Bottom line: in case you are nonetheless spending a bunch of cash on the Yellow Pages , normally you want to give up already!


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