The 13th version of the Integrated Marketing Communications (IMC) Conference on eight February at Vodaworld, Midrand, is a chance to kickstart 2018 with really inspirational and actionable studying from the best minds in built-in marketing, says spokesperson Dale Hefer. Now Africa’s largest marketing conference, it’ll function company entrepreneurs from main manufacturers together with McDonalds, Standard Bank and Alexander Forbes, in addition to main local and worldwide company thought leaders, in a day jam-full of interactive content material, dialogue and sensible insights.

“This conference is known for speaker excellence and dynamic discussions, and I’m really blown away by the quality of the speakers this year. Rapid innovation makes planning for the future a daunting task for marketers. IMC 2018 is your opportunity to engage with award-winning leaders in their fields as they share their insights, case studies and experiences,” says Hefer. “With three streams of content running simultaneously covering nine key themes, the most difficult thing will be what to choose.” This format is a primary of its sort in South African marketing.

The morning streams embrace Katherine Madely of Alexander Forbes and Lee Naik from TransUnion Africa on Artificial Intelligence and Big Data; a Consumer Insights session together with Bongani Chinkanda from HDI Youth Marketeers on connecting with township youth and Jason Stewart from Have You Heard on the evolution of insights; and a 3rd stream on eCommerce and Inbound Marketing that includes Dan Matthews of Episerver.

Session decisions together with Digital Marketing Technologies that includes Walter Penfold of Everlytic; Matthew Barclay of Meltwater on Content & Reputation Management; and Digital Disruption take us to lunch.

Highlights of the afternoon periods embrace Daniel Padiachy of McDonalds on Customer Experience; digital leaders on Influencer Marketing; or BBDO CEO Boniswa Pezisa, Funeka ‘What’s your subsequent” Montjane of Standard Bank and Ann Nurock of Relationship Audits and Management on Creative and Big Idea Creation.

International speaker Nurock, beforehand Grey South Africa CEO and Grey Canada President and CEO, takes a take a look at the Cannes Lions Trends and Case Studies, showcasing probably the most awarded work. She additionally covers the McKinsey & Co report on how persistently artistic corporations outperform those that are usually not, and The Burger King presentation on “how to suck less as a client.” Picking up on key conference themes, her speak will wrap up with fascinating info on AI and the implications for entrepreneurs, why model objective is extra necessary than ever and why gender stereotypes in marketing don’t work.

“Don’t miss this opportunity to evaluate, consolidate and integrate,” says Hefer. “It’s about fast facts and inside tracks; sharing influential views on exciting opportunities, challenges and hot-button trends; it’s about embracing emerging marketing spaces in South Africa and the continent of Africa. I’ll see you there!”

Major sponsors embrace Everlytic and IBM, with further help from Kulula as our Travel Partner, thenetworkone, HDI Youth Marketeers, Basadzi, Neural Sense, Global Access, Mpull, Smoke Customer Intelligence, Blue Magnet, Episerver, Clockwork Media, Have You Heard, and R2Digital.

For extra details about IMC 2018 and to purchase tickets, go to the web site.

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