Twenty years in the past, advertising and promoting have been a sole business that relied on a print sort of content material, banner advertisements and traditional TV commercials to market their services. At the time, the method labored as a result of there have been no viable rivals to disrupt the system. The Internet and the rise of social media modified an business, persuading corporations to relocate to the web realm to stay afloat.

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However, shoppers have began doubting that utilizing social media is protected. In reality, Facebook has been just lately accused of storing consumer photographs illegally. Consumers don’t really feel protected figuring out that each time any person tags them in a submit, Facebook is aware of who they’re. In 2017, the social media big paid a $1.four mln positive for violating shopper privateness. This makes individuals marvel simply protected the Internet actually is.

Traditional social media platforms are flawed

When digital advertising took over, and offline advertising misplaced its crown, conventional analysis strategies needed to be deserted as properly. Digitization and the growing reputation of the web put an finish to an business that was as soon as value billions. Paid advertisements on Facebook, Instagram and Twitter, are the norm lately. Unfortunately, shoppers don’t have management over the info they use or share when accessing these web sites. In reality, most advertisements have embedded crawlers which are used to trace guests on different websites. Retargeting advertising campaigns could seem efficient, however some methods are an invasion of privateness. The knowledge individuals possess is tracked, continuously monitored after which shared with organizations and corporations prepared to pay to spice up their income.

Advertising businesses and entrepreneurs that also adhere to white hat advertising methods are challenged every day by people who would fairly purchase for different individuals’s knowledge than attempt to earn a fame on-line. Many on-line advertising campaigns use pretend knowledge to extend their rank and painting themselves as trusted on social media. Having no management over your IP handle and no certainty of your copyrights places the buyer in danger.

Let the battle for combating on-line advert fraud and faux knowledge start!

Messaging and e-mail providers have led to the creation of a private knowledge footprint, triggering a brand new stream of knowledge that enterprise needs to seize and monetize. Personal shopper profiles are not restricted, and customers are dropping management and consciousness over their knowledge with out understanding what impression it might have. Now that channels like Facebook and WeChat have gone international, individuals’s private info is obtainable to everybody.

An ocean of knowledge floats on the market on the World Wide Web, and social corporations like Google and Facebook have turn out to be digital vaults of profile storage, with intentions to promote to 3rd events and make a revenue. The time for individuals to get again in management is now. Blockchain know-how with its scalability potential, management and transparency might disrupt the digital advertising and promoting state of affairs as we all know it.

Social media, powered by Blockchain

Robin8 PUT is a subsequent-era sort of social media platform powered by Blockchain. The goal of the challenge is to place customers in charge of their knowledge, empowering them to monetize and tokenize it as they see match. Robin8 applies the brand new know-how in digital advertising and promoting by way of an influencer search engine that matches, ranks and profiles shoppers utilizing synthetic intelligence and large knowledge.

With a brand new promoting channel in place, Robin8 restores the facility of social media again to its rightful house owners – the customers. The challenge plans different purposes and instructions sooner or later, because the platform will increase in reputation. At this stage, 250,000+ content material creators and micro-influencers joined the mission, and over 5,000 advertising campaigns have been accomplished on Robin8.

PUT is the official foreign money that customers should purchase to entry the platform. Built on its personal Blockchain, QTUM, the token will act as an trade unit in an open-supply, decentralized, clear and absolutely safe ecosystem.

As for lengthy-time period objectives, Robin8 PUT needs to develop elementary layers of a profile-based mostly, giant-scale financial system that goes past internet advertising. The token sale goes stay on Jan. eight, 2018 and it’ll final till Feb. eight, 2018. At the core of Robin8 lies an skilled staff of CEOs, CTOs, expert engineers, and Blockchain lovers that really consider the way forward for social media is on the Blockchain.

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