News Release — Vermont Department of Tourism and Marketing
Jan. 18, 2018

Philip Tortora, Communications Director
Vermont Department of Tourism and Marketing
(802) 522-7323; [email protected]

BURLINGTON, Vt. – Vermont will host the 2018 Beer Marketing & Tourism Conference on March 6-eight.

The Beer Marketing & Tourism Conference will happen on the Doubletree by Hilton Hotel Burlington Vermont with elective excursions deliberate at Hotel Vermont in Burlington, Trapp Family Lodge Bierhall in Stowe, and Sugarbush Resort in Warren.

“Vermont is known worldwide for its exceptional craft beer, and has earned a reputation as a top-notch beer tourism destination,” stated Vermont Department of Tourism and Marketing Commissioner Wendy Knight. “This is precisely why Vermont is the perfect destination to host beer marketing and tourism professionals from around the country.”

Conference planners anticipate 300+ professionals from across the nation representing breweries, brewery guilds, vacation spot administration organizations, tour operators, members of the media, and bloggers to attend. The Agenda for the for the Beer Marketing & Tourism Conference consists of periods on greatest practices and partnerships to develop beer tourism, in addition to a number of breakout periods devoted to entrepreneurs, tourism professionals, and tour operators.

Marketing periods on the convention will embrace info on database administration and e-mail advertising, superior social media, and authorized safety for manufacturers. The periods for tourism professionals embrace leveraging the craft beer business to revitalize downtowns, promoting to non-craft beer drinkers, enhancing guests’ experiences, and telling a vacation spot’s story to assist appeal to guests. Sessions for tour operators embrace insights on the International Beer Tour Operators Association, working with breweries, brewery guilds and DMOS, and advertising for beer tour operators.

A Beer Expo & Opening Reception kicks off the convention. Registration additionally features a welcome reception from the Vermont hosts and lunches showcasing Vermont craft beers. Attendees also can attend elective ticketed occasions, together with a Beer Paring Dinner at Hotel Vermont, a Beer Tasting Dinner at Trapp Family Lodge Bierhall, and a Ski with the Brewers occasion at Sugarbush Resort.

“We are excited to welcome craft beer enthusiasts and industry partners to Vermont to creatively engage in how to promote our thriving industry,” stated Melissa Corbin, Executive Director of the Vermont Brewers Association. “We have many opportunities planned throughout the conference for our visitors to connect with our membership and sample world-class craft beer.”

Elite Sponsors for the convention are the Vermont Department of Tourism and Marketing, the Vermont Convention Bureau, the Vermont Brewers Association, and the Vermont Ski Areas Association. Magic Hat Brewing Company of South Burlington is a Premier Sponsor of the Beer Marketing & Tourism Conference.

Event Sponsors for the Beer Marketing & Tourism Conference embrace 14th Star Brewing Co., Cabot Creamery Co-operative, Drop-in Brewery, Efficiency Vermont, Harpoon, Hermit Thrush Brewing, Hotel Vermont, Lawson’s Finest Liquids, Long Trail Brewing Co., Mad River Distillers, Otter Creek Brewing Co., Prohibition Pig, Rock Art Brewery, SILO Distillery, Sugarbush Resort, von Trapp Brewing, and Woodchuck Cider.

Registration is now open for the Beer Marketing and Tourism Conference, with an early chook price out there for attendees by way of Jan. 31.

If you learn us, please help us.

Source link