Is this a nasty publicity stunt or a really intelligent means of naturally sifting out bogus reviews?

The ‘Yelfie’ is Yelp’s newest concept for retaining its app recent within the face of mounting competitors type the likes of Google, and the thought’s easy.

When yelp customers go to a enterprise, they examine in by way of the Yelp app after which they will depart a review. Now, once they launch the app they will as an alternative take a photograph of the restaurant or drycleaners — a chek-in picture. But then the app will change the cameras in order that you can take a selfie in situ — or a Yelfie as Yelp’s calling it.

Then with a little bit of technological magic the app will mash the 2 pictures collectively and let you add a star-rated review and share the ensuing picture with others.

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